Manager, Social Media - Falls Church, United States - HITT Contracting Inc.

HITT Contracting Inc.

Verified Company

Falls Church, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Every day, our team members do amazing things in pursuit of our shared purpose to build trust with our clients, partners, subcontractors, and teammates.

No matter your background, education, or career path, if you share our vision to create extraordinary experiences, you belong _at HITT_.

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Manager, Social Media

Job Description:

You are a highly skilled and motivated Social Media Manager seeking to join a dynamic marketing and communications team. You will play a pivotal role in shaping our organization's online presence and digital brand strategy.

Your creative mindset, innovative approach, and strategic thinking will be instrumental in creating and executing impactful social media campaigns that resonate with our target audiences.

Reporting to the Senior External Communications Manager, this mid-level manager is responsible for creating, managing, and executing integrated external communications strategies, initiatives, and activities to help generate positive visibility that strengthens the corporate brand and reputation among key stakeholders.

These initiatives/activities include digital content development, copywriting and editing, campaign management, and advertising initiatives. This is a visible role that works closely with stakeholders from across the organization.

This role collaborates with members of the communications, brand, events, and marketing team to plan, execute, and measure regional and nationwide communications campaigns.

Responsibilities:

Work collaboratively with the Senior External Communications Manager, and HITT's communications and marketing teams to support internal and external communications campaigns; develop copy and graphics, monitor metrics, and implement communications tactics.
Collaborate and develop relationships with key internal stakeholders across all business units, sectors, leaders, and corporate resources teams to create engaging content, and communicate with external clients and partners as needed.
Develop and implement a comprehensive social media content strategy across all HITT social media channels including but not limited to LinkedIn, Facebook, Threads, Instagram, Reels, X, TikTok, and YouTube as well as assist with the corporate website and blog to support marketing strategy.
Manage strategy and creative execution on videoforward platforms including TikTok and Instagram Reels, partnering with multimedia and communications teams to script, schedule, and oversee content capture.
Ensure consistent branding across all social media platforms, ensuring alignment and relevance with the company's brand identity and messaging.
Engage with audiences on behalf of the business by responding to tags, comments, messages, and mentions in a timely and professional manner.
Provide crisis communication support and coordination.
Manage social employee advocacy program and provide training and resources to help team members become effective brand advocates.
Stay informed about emerging social media platforms, trends, news, and technologies to identify new opportunities for reaching and engaging with target audiences.
Experiment with new features and formats on existing platforms to keep content fresh and innovative.
Conduct regular competitive analysis to benchmark the brand's social media performance against competitors and identify areas for improvement.
Measure and monitor the quality, effectiveness, and ROI of communications strategies and tactics; provide recommendations for improvement.
Support paid advertising campaigns to maximize ROI.

Qualifications:

Bachelor's degree in marketing, journalism, communications, English, public relations, business, or relevant work experience 5+ years of experience in social media in a fastpaced corporate environment; experience in or knowledge of the architecture / engineering / construction (A/E/C) field is desirable, but not required
Strong creativity, copywriting, and communication skills are required
Deep understanding of and direct experience with social media as a corporate communications channel as well as strong proficiency in Microsoft Office Suite, LinkedIn, Instagram, Instagram Reels, Facebook, X, TikTok, and YouTube is required
Working knowledge of Adobe Creative Suite, Sprout Social, Google Analytics, LinkedIn Business Manager, Meta Business Suite, or Canva a plus
Demonstrated strengths in teamwork, organization, multitasking, and project management are a plus
Strong interpersonal and organizational skills, attention to detail, and the ability to manage complex projects across a variety of functions
HITT Contracting, Inc. is committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity and Affirmative Action Employer providing opportunities to all employees and applicants without regard to race, sex, national origin, religion, age, disability, veteran status, genetic information, sexual orientation, gender identity and any other protected