- Working with the Brand teams, develop and implement the overall creative vision and strategy for Astral's Health & Beauty brands – Aloette, COSMEDIX, PÜR and butter LONDON.
- Generate innovative and visually compelling concepts that communicate each of our Brand's message and values distinctly and effectively.
- Ensure each Brand's visual identity is consistent, unique, appealing, and aligned with the Brand's values and objectives.
- Oversee the creation of designs, graphics, and layouts for various marketing materials, ensuring they meet high standards of creativity and aesthetics.
- Oversee photo shoots and video productions, from pre-production planning to post-production editing, ensuring that the final deliverables meet brand standards and objectives.
- Conceptualize and execute high-quality designs for various mediums, including packaging, advertising campaigns, digital assets, and marketing collateral.
- Contribute to campaign development, including ideation, mood boards, and storyboarding.
- Stay updated on industry trends, design innovations, and emerging creative techniques to bring fresh ideas to the Brands.
- Lead and inspire the creative team, providing guidance, mentorship, and feedback to foster professional growth and ensure excellence in execution.
- Manage resources effectively to deliver projects on time and within scope.
- Cultivate a culture of creativity, collaboration, and excellence within the creative team and across the organization.
- Work closely with the Content team, Product Development, and other departments to ensure creative assets align with marketing strategies and objectives.
- Liaise with external agencies, freelancers, and vendors when necessary, ensuring quality and timely delivery of outsourced design projects.
- Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, Marketing, or a related field.
- 7+ years of experience in graphic design, with at least 3 years in a leadership or managerial role, preferably in the health and beauty industry.
- A strong portfolio showcasing a wide range of design styles, innovative concepts, and successful campaigns in print, digital, and packaging design.
- Proficiency in design software/tools (Adobe Creative Suite, Sketch, etc.) and a strong understanding of typography, color theory, and layout design.
- Ability to translate brand strategies into compelling visual narratives and impactful designs.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and drive results in a fast-paced environment.
- A passion for beauty, fashion, and visual storytelling, with a keen eye for detail and aesthetics.
- Flexibility to adapt to evolving business needs and market trends.
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Creative Director - Atlanta, United States - Astral Health & Beauty
Description
We are seeking a visionary Creative Director to lead our creative team in crafting compelling and innovative visual narratives for our health and beauty brands. As Creative Director at Astral Health & Beauty, you will be responsible for overseeing all aspects of creative development, including design, photography, and video editing and directing. You will collaborate closely with cross-functional teams to drive brand awareness, engagement, and loyalty through captivating visual storytelling across various channels. From developing concept boards to directing photo shoots and video productions, you will ensure that our creative output reflects the essence of our brand and captivates our customers.
KEY RESPONSIBILITIES
Creative Direction:
Brand Visual Identity:
Photography and Videography:
Campaign Conceptualization:
Artistic Innovation:
Team Leadership:
Collaboration:
Vendor Relationships:
QUALIFICATIONS
ABOUT ASTRAL HEALTH & BEAUTY
Astral Health & Beauty has established itself as a leading authority in natural and plant-based skin care and color cosmetics. We're the name behind a family of high-quality, ingredient-driven beauty brands dedicated to innovation. Founded in 1998 and headquartered in Atlanta, Georgia, our groundbreaking, multi-brand beauty company operates through a portfolio of four distinct brands: Aloette, COSMEDIX, PÜR and butter LONDON—all of which are proudly cruelty-free. From skin care and makeup, to body care and 8-Free nail lacquers, we offer an array of innovative solutions designed to deliver superior results people can feel good about. With innovative and transformative beauty, skincare products and more, our Astral mission is to redefine the face of clean beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, passion, drive and pushing boundaries, knowing that our commitment to the customer is more than skin deep.
It is Astral Health & Beauty's practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, gender identity, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age, disability, or any other non-merit based factor or any other characteristics in accordance with all applicable laws and regulations.
Creative Director professionals in Atlanta
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