- As a research practitioner on our corporate communications and marketing team, you will play a pivotal role in understanding key stakeholder attitudes, behaviors, and opinions to inform marketing direction and decision making.
- Position requires the ability to distill and deliver insights that help drive both communications strategy and execution, track our corporate brand health, and help shape our broader advocacy plans.
- Core responsibilities of the role include planning, designing, and executing market research that meets the needs and objectives defined by our business partners.
- Manages multiple small - to - medium cross functional research and analytics projects that support a business area.
- Proactively consults with Sr. leadership/business partners to understand goals/objectives, understands, and identifies key business issues, and formulates solutions and ideas to address current and future business opportunities.
- Reviews proposed research hypotheses with a view towards investigating business issues.
- Reviews and advises on most efficient and appropriate research methodology.
- Defines tactical methods and procedures to identify, collect, and collate complex and large data sets from research and/or customer surveys.
- Manages the development and application of research methodologies and analytics to address emerging and unanticipated business challenges and support data-driven decision making. Supports team members with the development of research and analytic approaches.
- Bachelors degree in communications, marketing, public affairs, or related fields.
- 5+ years of professional experience in marketing research, data analytics, consulting, or related field.
- Experience working in a B2B business applications.
- Demonstrated interest in public policy, advocacy, and brand building.
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Marketing Specialist III - Bentonville, United States - Experis
Description
Marketing Specialist IILocation: Bentonville, AR
Desired Start Date: ASAP
Assignment Duration: 12 months
Pay Rate: 45-50/hr
10% domestic travel required
Job Requirements
