Email Marketing - Worcester, United States - Barton Associates

Barton Associates Worcester, United States

1 week ago

Description

Are you searching for a career in one of the fastest growing industries in the US? Are you comfortable being surrounded by passionate and vibrant people who push you to be better? Are you dedicated to achieve, driven to succeed, and committed to excellence? If so, Barton Associates may have the perfect opportunity for you

The Barton Companies Email Marketing & Automation Manager, reporting to the Director of Marketing, oversees the email and SMS programs for the Marketing team. In this role, applicants should be comfortable learning and implementing new tools, analyzing data, creating and managing automations, and overseeing integrations as a whole. Along with providing data and building out processes for the marketing team, the person in this role will be an integral liaison between the marketing, sales, data, and technology teams. The ideal candidate for the Email Marketing & Automation Manager role will be agile and have a passion for data, metrics, reporting, problem solving, and email. This person should understand, or seek to understand, the operations that facilitate scalability, predictability, and efficiency of marketing automation.

Barton Associates opened its doors in 2001. Today with over 800 employees in 9 offices we have established ourselves as a powerhouse in the healthcare staffing industry. With our massive and continued expansions, our Marketing department continues to grow with the rest of our company. Our team is looking to hire a hardworking and dedicated individual hoping to grow their career in the industry.

Some of the perks of working at Barton include:

Vibrant and energetic team environment
Consistent Monday- Friday schedule
Paid time off
Paid holidays
Team events and fundraisers
401k with match
Excellent health insurance (low deductible PPO, dental, vision) with discounted gym membership
Promote-from-within philosophy

Responsibilities:

Build, automate, and execute email marketing campaigns to drive new and repeat visitors to the Barton Companies websites.
Be responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Manage external partnerships with vendors where appropriate
Manage internal communications for marketing promotions and company newsletters
Assist with marketing tasks, including database and prospect list management, and list cleaning.
Collaborate with members of the marketing team to craft email marketing campaigns to promote marketing initiatives.
Maintain customer satisfaction surveys/email tools and report on data collected

Qualifications:

Bachelors degree in a business related or technical field such as Marketing, Information Technology, Business Administration, Computer Science, or any other related field.
3+ working experience in a marketing capacity (offline, digital, and analytical marketing roles).
3-5 years of experience with Marketo and/or Salesforce Marketing Cloud, ideally experience with both
A deep interest in automation as it pertains to improving efficiency for marketing programs
Good written and verbal communication skills. Must be capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms.
Extremely proficient in Word, PowerPoint, and Excel (as well as Google products)
Interest in metrics-focused, data-driven decision making.
Creative and strategic thinker with exceptional attention to detail
Highly organized and methodical
Self-motivated and proactive.

Company Overview:

The United States is currently facing a significant and escalating shortage of physicians, with projections from the Association of American Medical Colleges indicating a potential shortfall of 124,000 doctors by 2034. As a result, the demand for healthcare staffing services has risen considerably. As a stable and thriving industry, healthcare staffing offers numerous employment opportunities, including roles in recruiting, sales, marketing, IT, finance, HR, analytics, and legal.

Barton Associates is a leading provider of healthcare staffing solutions that aims to address this shortage of medical providers across the country. Established in 2001, Barton has evolved into one of the largest, most influential, and efficient healthcare staffing organizations in the US. With a workforce of over 750 professionals operating out of nine offices across seven states, our sustained growth and accomplishments enable our clients to provide essential healthcare to individuals and their families.

Barton Associates is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law. Barton Associates is an E-Verify employer in the United States. Barton Associates is committed to employing people with disabilities and accordingly will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process or to perform the essential functions of the position for which the applicant has applied should make a request to the Human Resources Department at "" or

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