Brand Manager, Woodwick and Chesapeake Bay Candle - Norwalk, United States - Newell Brands

Newell Brands
Newell Brands
Verified Company
Norwalk, United States

1 week ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.


Newell Brands:

Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands.

Newell-s vision is to light up every moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.


WoodWick ignites the senses with sophisticated fragrances and curated designs that express your unique style.

Chesapeake Bay Candle offers beautifully mínimalist designs and nature-inspired fragrances that promote mindfulness and harmony.

Position Summary:


The Brand Manager position on WoodWick and Chesapeake Bay Candle will be deeply involved in building and executing plans for future growth.


  • Work across the business units with all key functions
  • Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal as well as centralized support teams to drive profitable sales for the WoodWick and Chesapeake Bay Candle brands.
  • Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
  • Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
  • Leverage eComm and DTC data to improve omnichannel performance
  • Manage the business with an eye towards speed and focus on increasing profitability
  • Drive the innovation process to deliver new products that create category growth and increase Newell gross margin

Key Responsibilities:


  • Helps build annual brand marketing and business plan
  • Helps deliver revenue and profit targets by delivery key initiatives on time and in full
  • Manage A_38_P budget
  • Leads the majority of New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings
  • Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact
  • Understands consumer target and ensures everything serves the consumer target
  • Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable; Responsible for reviewing research output and recommending actions in partnership with Insights team
  • Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
  • Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
  • Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
  • Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
  • Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
  • Studies key competitors to identify the competitions price and promotion strategy
  • Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
  • Conduct inmarket store checks quarterly
  • Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
  • Participates in the creative strategy development process
  • Authors creative briefs for many digital marketing executions
  • Partners with eComm and Digital Marketing team to run A/B testing on creative to quickly isolate best content and invest in it
  • Participates in media mix modeling process; Applies insights to improve business performance

Required Experience/Qualifications:


  • A fouryear college degree, MBA preferred.
  • 3+ years of brand management experience
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
  • Prior experience in CPG (Consumer Products) or a Durables organization
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Demonstrated ability to deliver results
The Connecticut base pay range for this position is from $121,525 to $148,575. Salary will be based on prior experience related to the skills required for this position.

  • Newell Brands (

NASDAQ:
NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermai
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