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    SEO Senior Analyst - Seattle, United States - Salesforce

    Salesforce
    Salesforce Seattle, United States

    2 weeks ago

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    Description


    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Job Category
    Marketing & Communications

    Job Details
    About Salesforce
    We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.

    Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

    And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

    If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

    The Salesforce marketing team is seeking an SEO authority with a strong business mindset to boost our global marketing pipeline through organic web channels.


    In this role, you'll collaborate with the SEO team to execute annual and quarterly web-organic strategies and partner with Web, Content Marketing, and Campaigns teams for successful implementation.

    Your data-driven approach will drive resources toward increasing traffic, improving conversion rates, and generating MQLs through organic web channels.

    The ideal candidate has a background in B2B and tech-focused content marketing and SEO, with expertise in lead generation.

    You possess a deep understanding of SEO and the B2B lead funnel, and you excel at enhancing business processes through frameworks, streamlined processes, and automation where needed.

    Responsibilities

    Conduct keyword research to identify valuable search terms and trends, and develop a comprehensive keyword strategy for content optimization.
    Work with the SEO team to design and implement process improvements that increase both productivity and business impact
    Provide recommendations and optimize website content, meta tags, headers, and URLs to improve search engine rankings and user experience.
    Deliver against the annual SEO roadmap and provide progress reports
    Work multi-functionally with Content Marketing, Integrated Campaigns, Web Marketing, Web Dev, PR and Product Teams to deliver on strategic roadmap
    Oversee day-to-day tactics that increase discoverability and improve keyword ranking, as measured by the business metrics of traffic and lead production
    Work with Analytics and Digital Marketing teams to identify and expose content gaps, using data to influence content production and localization roadmaps
    Stay ahead of on SEO trends and guide the organization through changes to the algorithm and SEO standard processes
    Leverage Brightedge, Google Analytics, Tableau and Salesforce for data analysis and insights generation
    Qualifications

    Strong domain knowledge within SEO (2-5 years experience)
    Passion for driving organic growth
    Intellectual curiosity and strong partnership/collaboration proclivity
    Familiarity with technical audiences, international SEO and the B2B SaaS model

    Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Moz) to track, analyze, and interpret data to make data-driven decisions and optimizations.

    Self-starter with the ability to use data and industry insights to make strategic decisions
    Strong analytical skills
    Strong written and communication skills
    Accommodations
    If you require assistance due to a disability applying for open positions please submit a request via this

    Accommodations Request Form .
    Posting Statement
    At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

    We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

    Learn more about Equality at

    and explore our company benefits at

    .
    Salesforce

    is an Equal Employment Opportunity and Affirmative Action Employer.

    Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

    Salesforce

    does not accept unsolicited headhunter and agency resumes.

    Salesforce

    will not pay any third-party agency or company that does not have a signed agreement with

    Salesforce

    .
    Salesforce welcomes all.

    For Washington-based roles, the base salary hiring range for this position is $100,100 to $137,600.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

    Certain roles may be eligible for incentive compensation, equity, benefits.

    More details about our company benefits can be found at the following link:

    #J-18808-Ljbffr
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