Director, Product Marketing - San Diego, United States - Newsela

Description

As the Director of Product Marketing, you will play a pivotal role in driving the strategic product marketing initiatives for our suite of supplemental curriculum and assessment products, positioning them as essential solutions in the market and for our customers and prospects.

Reporting directly to the Chief Marketing Officer, you will lead a team of talented product marketers to differentiate our product offerings through research of buyer and market insights, contributions to product priorities and strategy, development and execution of go-to-market strategy and calendar, providing product expertise for the creation of marketing content, and driving of sales enablement efforts.

You will also collaborate closely with cross-functional teams—such as product management, enablement, sales, customer success, and other teams within marketing—to develop and execute comprehensive go-to-market strategies that drive product adoption, engagement, and revenue growth.

You will:
Define and execute product marketing strategies

to drive awareness, adoption, and retention of our supplemental curriculum and formative assessment solutions. Align strategies with overall business objectives and market trends.
Lead the development of go-to-market plans

for new product launches and updates, including positioning, messaging, pricing, and distribution strategies. Collaborate with product management, sales, and other stakeholders to ensure successful product launches.
Conduct market research

to identify customer needs, market trends, and competitive landscape. Translate insights into actionable strategies and tactics to differentiate our products in the market.
Build and integrate product positioning

into the creation of compelling marketing collateral, including sales enablement materials, product messaging, website content, case studies, and thought leadership content.

Partner with other teams in marketing

to determine areas of focus and market opportunities for multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention.

Collaborate with sales teams

to develop sales tools, training materials, and presentations that effectively communicate the value proposition of our products. Ensure alignment between marketing messaging and sales efforts.
Establish product marketing key metrics

to measure the effectiveness and impact of product messaging and competitive positioning in the market.

Work with other marketing functions to track data and metrics to optimize marketing strategies in support of our departmental OKRs, improve ROI, and drive continuous improvement.

Why you'll love this role:

You'll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela's business.

Your work will shape the future of Newsela's most essential products, which are loved by teachers in all 50 states and multiple countries, and you'll work to ensure those same products resonate with district decision makers.

On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing.

You will have the opportunity to share insights that improve the Newsela product and the user experience.
Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you're a great fit:

10+ years of experience in marketing, with a focus on product marketing and at least 3 years in a leadership role.

Experience managing and mentoring a team of marketing professionals.
Proven track record of developing and executing successful product marketing strategies in the EdTech or education industry.
User-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.
Strong understanding of the K-12 education market, including knowledge of curriculum standards, assessment practices, and educational technology trends.
Natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story.
Strategic thinker with a data-driven approach to decision-making and problem-solving.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why you'll love working at Newsela:

Health & Wellness:
Access to the world's leading medical experts for healthcare (pets included).

Discounts and resources to stay healthy:
mind, body, and soul.

Work From Home:
Almost all of our roles are fully remote - tech stipend included

Supporting ALL Families:
Supplemental programs and time off to take care of your family and yourself.

Time Off:
Flexible PTO to recharge, including Sabbatical Leave

Professional Development:
Annual stipends for continued learning and education

Make A Difference:

No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

Base compensation:
$130,000 - $150,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
Are you authorized to work in the U.S.

• Do you now or in the future require immigration sponsorship.
• When is the earliest you could start in this role?

I am a former or currently an employee, contractor or customer of Newsela.

• Does your compensation requirements align with the posted range?
• If your compensation requirements fall outside the range, please share desired cash compensation.

Please use full numbers $00,000 - $000,000

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Newsela's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number
Expires 04/30/2026
Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Newsela's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Please select

Gender

Are you Hispanic/Latino?

Please select

Are you Hispanic/Latino?

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Please select

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number

Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .
How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson's disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
Disability Status

Please select

Disability Status


PUBLIC BURDEN STATEMENT:

According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number.

This survey should take about 5 minutes to complete.

#J-18808-Ljbffr