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    National Accounts Retail Marketing Manager - Olathe, United States - Garmin

    Garmin
    Garmin Olathe, United States

    5 days ago

    Default job background
    Description
    Overview

    We are seeking a full-time

    National Accounts Retail Marketing Manager

    in our Olathe, KS location.

    In this role, you will be responsible for working at the intersection of product development, marketing, sales, and retail execution with a broad responsibility to develop and implement a marketing strategy roadmap for a specific set of retail partners spanning all Garmin product categories.

    Essential Functions
    Demonstrates proficient knowledge of Garmin products and marketing process, and markets served
    Effectively manages people, products, and projects with little oversight
    Owns marketing plans/strategy for all retail execution projects for a defined set of retail partners
    Develops new marketing plans/strategies with retailers based on competitive landscape and internal reflection
    Drives, develops, and implements strategic/tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relations
    Partners with retailers to review/give insights on how to best maximize their co-op budget/spend
    Applies marketing strategy to new/existing products
    Works with Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree plan
    Develops and executes events / activations with retail partners
    Understands product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products
    Attends industry tradeshows to master knowledge of market(s) served
    Partners with cross-functional teams within marketing communications/marketing for products and projects
    Ensures all retailer marketing materials are consistent and accurate
    Ability to present information to immediate teams and cross-functional teams
    Builds relationships across multiple organizations
    Applies Garmin's Mission, Vision and Values and wants to see Garmin succeed
    Ability to travel (up to 50% of the time)
    Basic Qualifications
    Bachelor's Degree


    AND
    a minimum of 2 years of previous marketing or sales experience
    Demonstrated leadership experience
    Demonstrated product or project management experience
    Demonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel
    Demonstrated strong and effective verbal, written, and interpersonal communication skills
    Excellent time management/follow-up skills with ability to generate/support pragmatic solutions that meet Garmin's market launch requirements, while maintaining high quality standards
    Must be positive, detail/quality oriented, organized, analytical, team oriented, a multi-tasker, and a driven problem solver with proven success in solving difficult problems with the ability to prioritize and work proactively/effectively in a fast paced, deadline-driven environment with minimal supervision
    Ability to partner with other team members utilizing feedback while working towards a collaborative outcome
    Garmin International is an equal opportunity employer.

    Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

    This position is eligible for Garmin's benefit program.


    Details can be found here:
    Garmin Benefits

    #J-18808-Ljbffr
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