Jobs
>
Columbus

    eCommerce & Digital Marketing Specialist - Columbus, United States - Caster Connection

    Caster Connection
    Caster Connection Columbus, United States

    3 weeks ago

    Default job background
    Description

    **This role is primarily an off-site/remote role, with some semi-frequent in-person meeting and working in the Columbus, OH area.**

    Caster Connection (launched in 1987) is a manufacturer and distributor of casters and wheels that sells primarily through solutions representatives. Caster Connection's eCommerce website was launched in March, 2014 to further diversify our sales channels and client base. Caster Connection is looking for an experienced eCommerce & Digital Marketing Specialist to support its eCommerce Department and website (), and other online sales channels.

    This position offers the right candidate the opportunity to work within a best-in-class, established, and high-growth eCommerce channel, as well as other channels. This team member will have the ability to further propel the growth of these channels, with directly-visible results.

    Working amongst the marketing department team, the eCommerce & Digital Marketing Specialist will strategically maintain and develop nearly all aspects of 's product offering, and will play a large role in developing an optimal client experience.

    Responsibilities

    • Regularly analyze and report on campaign performance, utilizing data-driven insights to make informed decisions and continually optimize marketing strategies to meet company and marketing goals
    • Lead and manage (along with Director of Marketing) ongoing eCommerce goals and projections
    • Implement and test strategies aimed at improving eCommerce conversion rates and lead generation
    • Assist in basic merchandising activities, including catalog setup, price maintenance, promotions, navigation updates
    • Proactively audit and optimize product listings and category pages
    • Help manage advertising and promotional campaigns across various platforms such as Google Ads
    • Research and report on competition and emerging trends in ecommerce
    • Develop and execute a comprehensive SEO strategy, encompassing keyword research, content optimization, and strategic link-building tactics to enhance our online visibility.
    • Monitor the health of our website, conduct technical audits, and collaborate with web developers to ensure optimal site performance and search engine rankings.
    • Manage agency relationships (Web Development, Paid, Other)
    • Collaborate on developing brand and product content

    Experience

    • A minimum of 5 years in digital marketing, with a proven track record in SEO, digital advertising, and eCommerce optimization.
    • Strong understanding of SEO tools such as SEMrush, Moz, and Uber Suggest
    • Proficiency in Google Analytics, Google Ads, and various google reporting tools
    • Ability to analyze and interpret data to inform marketing strategies and generate performance reports.
    • Experience working with eCommerce platforms
    • Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Bug Tussel Wireless

    Field Marketing Specialist, Retail

    1 week ago

    Bug Tussel Wireless Columbus, United States

    **SUMMARY** · The Field Marketing Specialist is responsible for developing and executing strategic marketing plans that align with organizational objectives and promote the Bug Tussel and AT&T brands. This role collaborates closely with the marketing team, retail product managers ...

  • TopMark Funding, LLC

    Marketing Specialist

    6 days ago

    TopMark Funding, LLC Columbus, United States

    TopMark Funding LLC · Marketing Specialist · Long Beach , · California · Apply Now · TopMark Funding, LLC is looking for a Marketing Specialist to join the marketing team of our exciting, fast-paced, and growing company · As a Marketing Specialist, your role will focus on pr ...

  • Omni Fiber

    Marketing Specialist

    3 weeks ago

    Omni Fiber Columbus, United States

    Marketing Specialist · The Marketing Specialist will have the opportunity to get involved in all facets of the company's marketing operations including but not limited to direct mail, print, digital marketing, field marketing, customer communications, and events. Excellent oppor ...

  • GOGI1 INC

    Marketing Specialist

    3 weeks ago

    GOGI1 INC Columbus, United States

    Marketing Specialist. Assist in developing/executing marketing programs. REQ: Bachelor's degree in Business, Marketing, or a closely related field plus 6-month experience in marketing. Salary: $56784/year. Mail resume to Jun Ho Moon, GOGI1, INC, 315 5TH AVE, 3FL, NEW YORK, NY 100 ...

  • Omni Fiber LLC

    Marketing Specialist

    2 weeks ago

    Omni Fiber LLC Columbus, United States

    Marketing Specialist · The Marketing Specialist will have the opportunity to get involved in all facets of the company's marketing operations including but not limited to direct mail, print, digital marketing, field marketing, customer communications, and events. Excellent oppor ...

  • Pyramid Consulting

    Specialist Marketing

    2 weeks ago

    Pyramid Consulting Columbus, United States

    Immediate need for a talented Specialist Marketing with experience in the InsuranceIndustry . · This is a 18+ Months Contract opportunity with long-term potential and is located in Columbus,OH. Please review the job description below. · Job ID: · Key Responsibilities: · Develop ...

  • Brown and Caldwell

    Marketing Specialist

    2 weeks ago

    Brown and Caldwell Columbus, United States Regular, Full time

    DescriptionBrown and Caldwell (BC) has an exciting opportunity for a full-time Marketing/Proposal Specialist in our growth-oriented engineering, environmental consulting, and construction firm. The Marketing Specialist spends approximately 50% of their time supporting BC's collab ...

  • ZEISS Group

    Marketing Communications Specialist

    3 weeks ago

    ZEISS Group Dublin, United States

    About Us: · How many companies can say they've been in business for over 177 years? · Here at ZEISS, we certainly can As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advance ...

  • American Society for Nondestructive Testing

    Marketing and Communications Specialist

    1 week ago

    American Society for Nondestructive Testing Columbus, United States

    Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This r ...

  • The American Chemical Society

    Digital Marketing Specialist

    4 weeks ago

    The American Chemical Society Columbus, United States

    The Digital Marketing Specialist plans and executes email and social media campaigns to help CAS achieve customer acquisition and expansion goals within the scientific information market. This is a highly collaborative and important role working with Marketing Specialist, Marketi ...

  • American Chemical Society

    Digital Marketing Specialist

    3 weeks ago

    American Chemical Society Columbus, United States

    · Digital Marketing Specialist · Date: May 1, 2024 · Location: · Columbus, OH, US, 43202 · Company: · American Chemical Society · CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations t ...

  • Esri

    PPC Marketing Specialist

    2 weeks ago

    Esri Columbus, United States

    Job Posting: · We are seeking an experienced · PPC Marketing Specialist · to lead and optimize our search marketing efforts across various platforms. In this role, you will work closely with other members of the search marketing team, the broader marketing team, and our merchan ...

  • American Chemical Society

    Digital Marketing Specialist

    1 day ago

    American Chemical Society Columbus, United States

    American Chemical Society · Digital Marketing Specialist · Columbus , · Ohio · Apply Now · Digital Marketing SpecialistDate: May 1, 2024Location:Columbus, OH, US, 43202Company:American Chemical SocietyCAS uses intuitive technology, unparalleled scientific content and unmatch ...

  • RPMGlobal

    Integrated Marketing Specialist

    3 weeks ago

    RPMGlobal Columbus, United States

    Integrated Marketing Specialist (Spanish-Speaking) · Location: · OH – Columbus · Description · Job Position: · Integrated Marketing Specialist (Spanish-speaking) · Reports to: · General Manager · FLSA: · Exempt · Status: · Full-time · Work Location: · Columbus, OH · Urban ...

  • American Society for Nondestructive Testing Inc

    Marketing and Communications Specialist

    1 week ago

    American Society for Nondestructive Testing Inc Columbus, United States

    Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquiring customers. This r ...

  • Chemical Abstracts Service

    Digital Marketing Specialist

    2 weeks ago

    Chemical Abstracts Service Columbus, United States

    Digital Marketing Specialist · Date: · May 1, 2024 · Location: · Columbus, OH, US, 43202 · Company: · American Chemical Society · CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations ...

  • Paycom Online

    Sr Marketing Specialist

    3 weeks ago

    Paycom Online Columbus, United States

    The Marketing Specialist Sr. strategically and creatively manages direct marketing, targeted marketing, advertising, content marketing and segmentation projects for various audiences. This Marketing Specialist Sr. works closely with the overall marketing team and with teams acros ...

  • M/I Homes

    Email Marketing Specialist

    3 weeks ago

    M/I Homes Columbus, United States

    M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners a ...

  • Mosaec

    Marketing and Communications Specialist

    1 week ago

    Mosaec Columbus, United States

    Columbus, Ohio, · Reporting directly to the Director of Marketing and Communication, the Marketing and Communications Specialist plays a crucial role in the development and execution of email marketing strategies aimed at enhancing brand awareness, generating leads, and acquirin ...

  • Zsgtalent

    Data & Marketing Specialist

    3 weeks ago

    Zsgtalent Columbus, United States

    ZSG is looking to add a · Data & Marketing Specialist · to our team. In this role, you will support our sales & recruiting team with research and data management. The second priority is marketing support including social media marketing and creating marketing materials for the ...