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    Marketing Specialist - Austin, United States - Clear Measure

    Clear Measure
    Clear Measure Austin, United States

    3 weeks ago

    Default job background
    Description
    This is a remote position.

    We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.

    You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

    A Marketing specialist should be a competent professional able to grasp buyer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

    The goal is to deliver effective marketing programs that will help our reputation and growth.

    Baseline expectations as an employee of

    Clear Measure:
    Behavior consistent with company core values, without exception
    Consistent professional dress, appearance, and professional interaction with co-workers, clients, and vendors
    Meeting all individual commitments
    Prompt and on-time arrival to meetings
    Adherence to the vacation and OOO policy including proper notice and approval.
    Ask for help early and often.


    Responsibilities:
    Conduct market research to find answers about buyer requirements, habits and trends
    Brainstorm and develop ideas for creative marketing campaigns
    Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
    Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
    Support execution of initiatives to reach the target audience through appropriate channels (website, social media, e-mail, etc.)
    Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
    Undertake individual tasks of a marketing plan as assigned


    Key Functional Areas:

    • Social Media Maintenance and Improvement
    Copywriting
    Persuasively write, create and collaborate on content for all channels
    Technical Writing
    Social Media Copy
    Website
    Proofreading
    Fact Checking
    Be familiar with and update the website with provided content
    Audit website, social media sites and emails to ensure links are working
    Participate in social media posting process.
    Execute activities on the social media calendar

    • Webinars, Podcasts, Forums and other live events
    Moderate webinars by recording webinars, and monitor the chat room during presentation.
    Understand and participate in the webinar, forums, LinkedIn lives podcast processes and manage pre and post webinar tasks.
    Sending Advertising Emails
    Hosting surveys
    Creating clips
    Creating graphics
    Creating copy (per clip)
    Posting to YouTube, Social Media
    Processing Contacts

    • Effective Approach to Work, Reporting and Communication
    Communicate critical items real time.
    Engage broad teams (engineering, sales, project management, leadership) frequently to build relationships.

    Requirements

    Proven experience as a marketing specialist or similar role
    A creative mindset and a genuine passion for marketing.
    Ability to think creatively and generate innovative ideas for content
    Assist in planning, coordinating, and executing marketing campaigns across various platforms.
    Collaborate with the marketing team to ensure consistent brand messaging and successful campaign implementation.
    Participate in market research activities to gather insights that contribute to our marketing strategies.
    Contribute to the creation of marketing materials, including content, presentations, and collateral.
    Assist in organizing and executing marketing events and activities.
    Demonstrable experience in marketing data analytics and tools
    Well-organized and detail-oriented
    Exceptional communication and writing skills
    Commercial awareness partnered with a creative mind
    Collaborates with other team members
    BSc/BA in marketing, communications or equivalent
    Solid computer skills, including MS Office, marketing software (Zoho Suite), WordPress and applications (Web analytics, Google Adwords etc.)
    MS Office / Google Docs
    Zoho Suite
    Word Press
    Google AdWords
    Camtasia
    Canva
    CoSchedule
    Zoom

    Benefits

    Competitive Paid Time Off
    9 Paid Holidays
    Education Assistance
    Health/Medical Insurance
    Health Care Flexible Spending Account Plan
    Short-term and Long-term Disability
    Life and Accidental Death & Dismemberment
    Dental and Vision
    401 (k) Retirement Plan with up to 4% matching

    #J-18808-Ljbffr
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