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Digital Marketing - Rochester, United States - Rochester Institute of Technology
Description
Digital Marketing & Communications Specialist8552BR
Student Affairs
Assessment, Technology and Communications
Detailed Job Description
Major Responsibilities:
Develop and execute digital marketing strategies to enhance student engagement and promote the RIT student experience.
Stay informed about the latest technology and industry trends to drive innovation in digital marketing initiatives.
Lead the development and implementation of a social media content strategy for the Division of Student Affairs.
Serve as the program lead and community manager for the main RIT Student Life social media channels.
Ensure consistent representation of the divisional and university brand across various media and platforms.
Supervise, hire, and manage a team of student employees who develop social media content and serve as RIT student life brand ambassadors.
Department/College DescriptionMinimum Qualifications
Education/Experience:
Bachelors degree (communications, digital media, marketing, or related field)
1-3 years of experience in a communications/multimedia/social media/marketing related position
Skills:
Ability to translate business goals into actionable marketing strategies
Exceptional written communication skills, including writing, editing and proofreading skills
Experience developing, implementing, and assessing social media strategies and tactics.
Basic creative skills for social media content development, including design, photography, and videography.
Ability to work in leadership, consultative, and collaborative roles with a variety of individuals (staff, faculty, and students), as well as departments and committees across disciplines
Project management skills and the ability to effectively manage multiple competing priorities
Team-oriented, flexible, and customer-service orientation
Keen attention to detail
Outstanding interpersonal skills, including the ability to convey complex information in accessible terms to diverse or multicultural audiences.
Strong analytical, organizational, problem-solving and planning skills.
Possess a deep understanding of a diverse student body and a demonstrated commitment to principles of diversity, equity, inclusion, and cross-cultural issues.
Ability to establish, nurture, and sustain effective working relationships based on respect, empathy and honesty with diverse groups and individuals.
Ability to manage and maintain confidential and private information; uses confidential, sensitive and/or private records and information, protects information appropriately.
Experience using technology and systems to support administrative, operation and program functions.Possess a proactive willingness to participate in educational opportunities related to Deaf Culture.
Additionally, the candidate must be willing to develop conversational American Sign Language (ASL) skills, reflecting an inclusive and adaptive approach to communication and cultural diversity.
Professional Area:
Employment Category:
Fulltime
Staff Job Function:
Wage Band:
$ $69700
Hourly/Salary Minimum:
$41600
Hourly/Salary Maximum:
$69700
How to Apply
In order to be considered for this position, you must apply for it at:
. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
The direct link to this posting can be found here:
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities.
Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.
D. programs.A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering.
As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing.
Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world.RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium.
For more information, visitand
.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages.
These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs.
More on RITs Benefits, Health & Wellness program can be found at:RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Hourly/Salary Minimum:
41600
Hourly/Salary Maximum:
69700
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