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Digital Marketing - Rochester, United States - GreaterROC
Description
Digital Marketing & Communications Specialist8552BR
Student Affairs
Assessment, Technology and Communications
Job Summary
Are you a dynamic and creative individual ready to lead innovative digital marketing efforts in a vibrant university environment? Student Affairs at Rochester Institute of Technology is seeking a Digital Marketing and Communications Specialist to lead the development, planning, and execution of forward-looking digital content strategies and campaigns, specifically focused on promoting student life.
This role reports to the Director of Marketing and Communications for Student Affairs and works in a highly-collaborative environment, with cross-functional teams across the university to promote the RIT student experience and support strategic Student Affairs initiatives.
Major Responsibilities:
Develop and execute digital marketing strategies to enhance student engagement and promote the RIT student experience.
Stay informed about the latest technology and industry trends to drive innovation in digital marketing initiatives.
Lead the development and implementation of a social media content strategy for the Division of Student Affairs.
Serve as the program lead and community manager for the main RIT Student Life social media channels.
Ensure consistent representation of the divisional and university brand across various media and platforms.
Supervise, hire, and manage a team of student employees who develop social media content and serve as RIT student life brand ambassadors.
Required QualificationsEducation/Experience:
Bachelor's degree (communications, digital media, marketing, or related field)
1-3 years of experience in a communications/multimedia/social media/marketing related position
Skills:
Ability to translate business goals into actionable marketing strategies
Exceptional written communication skills, including writing, editing and proofreading skills
Experience developing, implementing, and assessing social media strategies and tactics.
Basic creative skills for social media content development, including design, photography, and videography.
Ability to work in leadership, consultative, and collaborative roles with a variety of individuals (staff, faculty, and students), as well as departments and committees across disciplines
Project management skills and the ability to effectively manage multiple competing priorities
Team-oriented, flexible, and customer-service orientation
Keen attention to detail
Outstanding interpersonal skills, including the ability to convey complex information in accessible terms to diverse or multicultural audiences.
Strong analytical, organizational, problem-solving and planning skills.
Possess a deep understanding of a diverse student body and a demonstrated commitment to principles of diversity, equity, inclusion, and cross-cultural issues.
Ability to establish, nurture, and sustain effective working relationships based on respect, empathy and honesty with diverse groups and individuals.
Ability to manage and maintain confidential and private information; uses confidential, sensitive and/or private records and information, protects information appropriately.
Experience using technology and systems to support administrative, operation and program functions.Possess a proactive willingness to participate in educational opportunities related to Deaf Culture.
Additionally, the candidate must be willing to develop conversational American Sign Language (ASL) skills, reflecting an inclusive and adaptive approach to communication and cultural diversity.
Preferred QualificationsExperience in marketing and communications in Higher Education.
Experience working with a social media management tool.
Experience in website management including basic knowledge of the Drupal platform.
Experience with website analytics tools such as Google Analytics.
Familiarity with Search Engine Optimization.
Conversational ASL skills
Work Location
Hybrid — Remote/On-campus
Wage Band
117A
FLSA Category
Exempt
Employment Category
Fulltime
Required Application Documents
Cover Letter, Curriculum Vitae or Resume
What do we believe at RIT?
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds.
Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students.
We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.
As a member of the RIT community, you'll receive a comprehensive employeebenefits package
that offers multiple options and access to additional employment advantages.
You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
How To ApplyIn order to be considered for this position, you must apply for it at:
. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Additional Details
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above.
Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer.
The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place.RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.
RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law.
If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at or email your request to Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Hourly/Salary Minimum41600
Hourly/Salary Maximum
69700
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