Responsable de la communication cross-canal - Virginia City, NV, United States - Redwood Ventures
Description
As the Head of Cross-Channel Communications for our company in Virginia City, NV, you play a crucial role in our marketing team.
Together, we strive to create a community of confident home cooks who feel inspired, empowered, and at ease in their kitchen.
Working closely with our Director of Marketing, you will be responsible for developing a cross-channel communication strategy to achieve our ambitious marketing goals.
With your expertise and track record of success, you will lead and empower a team of experts across multiple channels.
Responsibilities:
- Develop and implement a crosschannel communication strategy to increase brand awareness, user base, and website and app traffic
- Plan and execute campaigns across various channels to engage users and achieve specific business goals
- Lead and develop a team of communication experts by setting clear expectations, providing guidance, and equipping them with the necessary tools and framework for success
- Collaborate with your team to coordinate communication activities, prioritize channels for scaling and experimentation, and expand to new channels
- Create and execute content partnerships and user acquisition initiatives on social media platforms
- Evaluate and prioritize new and existing communication opportunities with your team
- Build strong relationships with crossfunctional stakeholders and partner brands
- Act as the communication advocate for Kitchen Stories, ensuring that all actions consider the impact on our users, retention, and overall traffic
Requirements:
- Highly skilled marketing professional with experience in brand and campaign management and a passion for food
- Proven experience in a publisher, app, or new media marketing environment
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