- Develop marketing plans and facilitate communications projects across the various functions of the marketing department to facilitate execution of marketing strategies supporting the college's grant-funded, workforce and new credit and non-credit programs at launch.
- Analyze current and past marketing efforts to optimize the efficiency of marketing campaigns, covering all phases from planning and budgeting to execution and analysis.
- Collaborate with cross-functional team members to ensure marketing materials feature engaging content and design aligned with the college's brand standards.
- Serve as the primary contact for the division(s) across the full range services, offering guidance on the most effective solutions, tracking and resolving issues, and managing priorities and escalations.
- Support an efficient workflow within the Marketing department (or external agency), including meeting all deadlines and milestones, managing projects in flight, and updating project status as needed with all stakeholders.
- Work with project stakeholders at all levels of management and to define deliverables and meet timelines.
- Utilize technology as needed to best serve the project needs.
- Identify and optimize data sources for each project using the college CRM to support enrollment targets.
- Collaborate with outside suppliers, if needed, to develop the assets and strategies needed to meet grant, workforce, or program objectives.
- Coordinate client asset review and feedback consolidation to enable the Marketing team to deliver quality work on time and on budget.
- Produce accurate and meaningful operational reports, including traffic, trend analysis, marketing campaign recaps, and departmental analytics.
- Perform related duties as required
- Associates Degree in Marketing, Communications, Business, Management or related field
- 3 - 5 years of experience in managing projects.
- 3 - 5 years in a Marketing and/or Communications and/or related role.
- Advanced Microsoft Office Skills
- Strong communication, organizational and time-management skills to effectively manage multiple projects simultaneously.
- Strong attention to detail and ability to prioritize workload demands.
- Creative thinker with a passion for marketing and brand building.
- Positive interpersonal skills, including the ability to establish and maintain cooperative and professional working relationships with internal clients.
- Bachelor's degree in Marketing, Communications, Business or related field
- Project management certification
- Basic working knowledge of Adobe Creative Cloud or WordPress
- Experience with programs and services targeting underserved populations.
- Experience with higher education admissions.
- paid time off;
- 10 paid holidays;
- medical, dental, vision, life and long-term disability insurance;
- tuition waivers for employee, spouse and dependent children;
- on-site childcare center;
- 403(b) retirement plans; and
- State University Retirement System pension plan.
- Yes
- No
- 1 to 2 years of experience
- 3 to 5 years of experience
- 5 or more years of experience
- 1 to 2 years of experience
- 3 to 5 years of experience
- 5 or more years of experience
-
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Marketing Program Specialist - East Peoria, United States - Illinois Central College
Description
Location : East Peoria Campus, ILJob Type: Full-time
Job Number:
Department: Marketing
Opening Date: 05/17/2024
Closing Date: 6/2/2024 11:59 PM Central
EEO Statement: Illinois Central College provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, ancestry, pregnancy, physical or mental disability, sexual orientation, gender identity or expression, marital or familial status, order of protection status, use of VESSA rights, genetic information, military or veteran status (including discharge status), or any other protected status in accordance with applicable federal, state, and local laws.
Summary
The Marketing Program Specialist leverages project management and strategic communication best practices which will be utilized to drive brand awareness and customer engagement. This role leads the planning, execution, and optimization of integrated, results-oriented strategic marketing and communications for new grant-funded initiatives, workforce programs, and other new programs as they are launched for the college. The ideal candidate is a strategic thinker with strong project management skills, creativity, and a thorough understanding of marketing principles and techniques. This position may occasionally have to travel to the Peoria campus for work.
Essential Functions
This list is meant to be representative, not exhaustive. Some incumbents may not perform all the duties listed while in other cases related duties may also be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The requirements listed below are representative of the knowledge, skills and abilities required to satisfactorily perform the essential duties and responsibilities.
Do you have an Associate's degree or higher in Marketing, Communications, Business, Management or a related field?
How many years of experience do you have in managing projects?
How many years of experience do you have in a Marketing and/or Communications and/or a related field?
