- Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Coleman brand
- Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance
- Manage several brand projects and ensure delivery on time and in full
- Support annual brand strategy and planning work
- Help build annual brand marketing and business plan
- Deliver monthly brand reports on time and with satisfactory commentary
- Build and manage a forecasting model
- Help the team deliver demand forecasts within the acceptable error range
- Uncover growth opportunities through analytics
- Exhibit strong collaboration
- Connect and understand multiple data sources and utilize them to drive business improvement recommendations
- Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
- Develops an understanding of the underlying drivers and interaction of each metric.
- Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
- Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
- Analyzes velocity of current products and identifies distribution loss threats
- Analyzes competitors to determine areas of weakness to attack for market share gain
- Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
- Executes shipper and display programs
- Owns simplification of shipper and displays in brand portfolio
- Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
- Writes briefs for social media content
- Partners with center teams to execute social media plans and content
- Reviews analytics and optimizes future creative and posting strategies per learning
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SAP OTC Technical Analyst
1 week ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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SAP Security Manager
1 week ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Sr. Financial Analyst
1 week ago
Newell Brands Atlanta, United StatesRole Description · Newell Brands is seeking a Senior Financial Analyst to support our Outdoor & Recreation brands (Coleman, Contigo, and Marmot). The role is global with additional support to the domestic go-to-market team. The Financial Analyst works cross functionally with Bra ...
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Electrical Engineer
1 week ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Associate Electrical Engineer
1 week ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Electrical Engineer
2 days ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Financial Analyst, Brand Cost
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Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Associate Quality Engineer
5 days ago
NWL Atlanta, United States: · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, ...
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Sr. Director of Sales, DIY/Hardware
1 week ago
Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Newell Brands Atlanta, United StatesNewell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and ...
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Manager, Category Strategy
1 week ago
NWL Atlanta, United States: Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, an ...
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Associate Product Engineer
2 days ago
NWL Atlanta, United States: · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, ...
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Coordinator, Project Intake
1 week ago
Newell Brands Atlanta, United StatesCompany Overview · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the wo ...
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Lead Category Demand Planner
6 days ago
NWL Atlanta, United States: Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, an ...
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NWL Atlanta, United States: · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, ...
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Manager, Enterprise Insights
1 week ago
Newell Brands Atlanta, United StatesCompany Overview · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the wo ...
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Senior Financial Analyst
1 week ago
Newell Brands Atlanta, United StatesPosition Overview · This position will partner with the brand management, sales planning, and operations finance teams to drive profitable growth for the business. This role will be responsible for sales & profitability forecasting and reporting & analysis of brand financial res ...
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Product Engineer
2 days ago
NWL Atlanta, United States: · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, ...
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Sr. Financial Analyst
3 days ago
NWL Atlanta, United States: · The Sr. Financial Analyst - FP&A is responsible for providing financial analysis, reporting, and support. This role will have responsibilities for month-end close, forecasting, budgeting, and delivery of analytical insights. This position will continuously identify opportuni ...
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Account Manager
1 week ago
Newell Brands Atlanta, United StatesPosition Title: Account Manager · Reports to: Regional Sales Manager · Location: Southern California · Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employ ...
Associate Brand Manager, Coleman - Atlanta, United States - Newell Brands
Description
Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands.Newell's vision is to light up every day moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.
Coleman:
Throughout its history, Coleman has never lost sight of the most important thing – connecting friends and families with the best of the outside.
Built from over 120 years of experience, Coleman is the catalyst that inspires connections between people and the outside, rejuvenating the bonds between each other and the planet – paving the path to positive progress.
Coleman ignites human connections in the outside, with the power to restore, redefine and reimagine a better tomorrow – for everyone.
Position Summary:
The Associate Brand Manager position on Coleman will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share.
The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals.
Key Responsibilities:
Required Experience/Qualifications:
A four-year college degree, MBA preferred.
2+ years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
_Newell Brands (
NASDAQ:
NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.