Jobs
>
Chicago

    Brand Director - Chicago, United States - Bel

    Bel
    Bel Chicago, United States

    3 weeks ago

    Default job background
    Unlimited-term
    Description

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel's commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company has headquartes in Chicago for our Bel Cheese business and in New York City for GoGo Squeez. Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

    Job Description Summary

    The Marketing organization is responsible for developing the long-term strategy for the brand in the US, building differentiated market positioning, developing superior brand mixes and brand portfolio strategies, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand's product mix pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives.

    The Brand Director owns and leads the strategic development and execution to drive sustainable growth on key strategic lines of business (multiple brands or new strategic segments for Bel) . To do so, the Brand Director defines core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans and innovation portfolios. This dynamic, growth focused leader is responsible for developing their brand team and enrolling and aligning leaders at all levels in the organization and is expected to work closely with Consumer Insights, RID, Finance, Sales, Innovation, Global Marketing teams, and Industrial to optimize product lines and deliver sustainable profit growth.

    Essential Duties and Responsibilities

  • Planning Leadership: creates and aligns senior management to multi-year brand strategic plans as well as annual marketing plan based on critical analysis of business performance and US strategies. Align other functions/teams to these strategies and annual plan for assigned brand(s).
  • Brand Strategy Leadership: In close collaboration with Global Brand Teams, owns and develops local brand strategy bringing brand purpose to life inclusive of overall growth strategy, local positioning, tactical plan, price/value proposition, strategic target activation and new product strategies across all channels including out of home/food service
  • Innovation Portfolio Strategy: partners with US Innovation team to define and execute portfolio innovation plans for line extensions and new product introductions, ensuring effective and on-time route to market.
  • P&L Management: delivers business plan results and owns decisions that impact the brand P&L including prioritization on resources.
  • People Management: owns talent management and development for their brand team and developing critical brand team competencies
  • Communications Leadership: leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
  • Go-To-Market Strategist: exhibits deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through the S&OP and Innovation process.
  • Internal and External Brand Stewardship: Inspires all levels of organization around the purpose of the brand and create excitement and engagement with the brand internally

    • Qualifications and Competencies

  • Minimum Bachelor's degree required, MBA preferred
  • 10+ years of relevant marketing experience (CPG preferred)

    • Specific Competencies Required

  • Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking and build strong relationships at senior level of US and global leadership team to effectively drive decision making in matrixed organization
  • This person must have a demonstrated track record for success in leading cross-functional teams, strong customer experience in either sales rotation or close sales collaboration in marketing function, and knowledge of manufacturing and distribution processes.
  • Must have experience managing multiple projects at once in a fast paced, matrix management environment.
  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations
  • Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
  • Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.

    • Performance Expectations

  • Takes full ownership mindset towards applicable business lines, strategy, and associated performance.
  • Gains trust and respect of management, direct reports, cross-functional teams, vendors, and agency partners. Maintains the integrity of confidential business and product information.
  • Makes decisions in a complex environment without having all the information at hand.
  • Demonstrate initiative to proactively raise a concern, offer a proposed course of action or seek additional support to advance the Brand agenda. Demonstrate that same initiative from less intuitive opportunities that could be uncovered.
  • Can prioritize his/her key areas of focus and projects in challenging contexts. Can do the same for his/her team.
  • Gives and can receive ongoing, straightforward, and constructive feedback.
  • Develops trustful relationships and engages teams towards common objectives.
  • Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy.

    • Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

    Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call

  • Bel Group

    Brand Director

    2 weeks ago

    Bel Group Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as ...

  • Kemper

    Director, Brand

    2 weeks ago

    Kemper Chicago, United States

    Location(s) · Chicago, Illinois · **Details** · Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing c ...

  • Bel Group

    Babybel Brand Director

    1 week ago

    Bel Group Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo Squeez is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunit ...

  • Kemper

    Director, Brand

    1 week ago

    Kemper Chicago, United States

    Location(s) · Chicago, Illinois · Details · Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing cul ...

  • GoGo squeeZ

    Brand Director

    2 weeks ago

    GoGo squeeZ Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company thatvalues your contributions, strives to create a sense of belonging for everyone andoffers career growth and development opportunities, as well asco ...

  • Bel Brands USA

    Brand Director

    3 weeks ago

    Bel Brands USA Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as ...

  • Mac Duggal

    Brand Director

    2 weeks ago

    Mac Duggal Chicago, United States

    Luxury apparel brand is seeking a dynamic, experienced, and polished Brand Director to join their team. In addition to being exceptionally creative with a highly elevated aesthetic, this individual should be a data-driven, results-oriented brand builder with a demonstrated histor ...

  • Kemper

    Director, Brand

    2 weeks ago

    Kemper Chicago, United States

    Location(s) · Chicago, Illinois · Details · Kemper is one of the nation's leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing cu ...

  • BEL USA LLC

    Brand Director

    1 week ago

    BEL USA LLC Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as ...

  • BEL

    Brand Director

    2 weeks ago

    BEL Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, and GoGo Squeez, and more, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as ...

  • Kemper

    Director, Brand

    3 weeks ago

    Kemper Chicago, United States

    Location(s)Chicago, IllinoisDetailsKemper is one of the nation's leading specialized insurers. · Is this the role you are looking for If so read on for more details, and make sure to apply today. · Our success is a direct reflection of the talented and diverse people who make a ...

  • AC Lion

    Director Brand Partnerships

    2 weeks ago

    AC Lion Chicago, United States

    Director Brand Partnerships - MidwestLocation Chicago, USASalary $130k/year - 150k/yearPosted 01/03/2024Role: Director of Brand PartnershipsLocation: CHIOur client connects top brands and agencies with the growing U.S. · multicultural market through a curated network of diverse ...

  • Le Groupe Bel

    Babybel Brand Director

    5 days ago

    Le Groupe Bel Chicago, United States

    The Brand Director Babybel owns and leads the strategic development and execution to drive sustainable growth of Babybel, our leading key strategic line of business for Bel. In this role the Brand Director defines core strategies and translates those Brand Director, Director, Lea ...

  • Careerblazersnonprofitsearch

    Director of Brand Marketing

    1 week ago

    Careerblazersnonprofitsearch Chicago, United States

    1 week ago · Be among the first 25 applicants · Direct message the job poster from Career Blazers Nonprofit Search · This is an opportunity for you to play a critical role at an impactful organization in Chicago, IL. As the Director of Brand and Digital Marketing, you will lead ...

  • VSA Partners

    Director, Brand Strategy

    23 hours ago

    VSA Partners Chicago, United States

    VSA's purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New Yor ...

  • VSA Partners

    Director, Brand Strategy

    4 days ago

    VSA Partners Chicago, United States

    VSA's purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New Yor ...

  • BEL USA LLC

    Babybel Brand Director

    1 day ago

    BEL USA LLC Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo Squeez is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunit ...

  • Epsilon Data Interactive, Inc.

    Director of Brand Marketing

    2 weeks ago

    Epsilon Data Interactive, Inc. Chicago, United States

    35 West Wacker Drive, Chicago, IL, 60601, USA · We are seeking a collaborative and proven Director of Brand Marketing to champion the Epsilon brand across all touchpoints. You will be a critical part of the team that guides the next stage of our brand evolution, developing and e ...

  • Ziff Davis

    Director of Brand Marketing

    3 days ago

    Ziff Davis Chicago, United States

    Job Title: Director of Brand Marketing (100% Remote, U.S. based) · Department: Marketing · Everyday Health Group's Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social pla ...

  • GoGo squeeZ

    Babybel Brand Director

    3 days ago

    GoGo squeeZ Chicago, United States

    Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo Squeez is a growing global company thatvalues your contributions, strives to create a sense of belonging for everyone andoffers career growth and development opportunitie ...