Babybel Brand Director - Chicago, United States - Bel Group

Bel Group
Bel Group
Verified Company
Chicago, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts, Price's and GoGo Squeez is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one.

For All, For Good, our company signature, reflects Bel's commitment to sustainability and healthier and responsible food for all.

_Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row.

The company has headquartes in Chicago for our Bel Cheese business and in New York City for GoGo Squeez.

Bel operates five manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City, MI.

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Job Description Summary


The Brand Director Babybel owns and leads the strategic development and execution to drive sustainable growth of Babybel, our leading key strategic line of business for Bel.

In this role the Brand Director defines core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans and innovation portfolios.

This dynamic, growth focused leader is responsible for developing the brand team and enrolling and aligning leaders at all levels in the organization and is expected to work closely with Consumer Insights, R & D, Finance, Sales, Innovation, Global Marketing teams, and Industrial to optimize product lines and deliver sustainable profit growth.

This role reports to the VP of Marketing, and is a hybrid role, working 2-3 days/week in our Chicago Loop office.


Essential Duties and Responsibilities
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Planning Leadership: creates and aligns senior management to multi-year brand strategic plans as well as annual marketing plan based on critical analysis of business performance and US strategies. Align other functions/teams to these strategies and annual plan for assigned brand(s).
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Brand Strategy Leadership: In close collaboration with Global Brand Teams, owns and develops local brand strategy bringing brand purpose to life inclusive of overall growth strategy, local positioning, tactical plan, price/value proposition, strategic target activation and new product strategies across all channels including out of home/food service
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Innovation Portfolio Strategy: partners with US Innovation team to define and execute portfolio innovation plans for line extensions and new product introductions, ensuring effective and on-time route to market.
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P&L Management: delivers business plan results and owns decisions that impact the brand P&L including prioritization on resources.
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People Management: owns talent management and development for their brand team and developing critical brand team competencies
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Communications Leadership: leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
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Go-To
  • Market Strategist: exhibits deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through the S&OP and Innovation process.
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Internal and External Brand Stewardship: Inspires all levels of organization around the purpose of the brand and create excitement and engagement with the brand internally


Qualifications and Competencies

  • Minimum Bachelor's degree required, MBA preferred
  • 10+ years of relevant marketing experience (CPG preferred)

Specific Competencies Required

  • Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking and build strong relationships at senior level of US and global leadership team to effectively drive decision making in matrixed organization
  • This person must have a demonstrated track record for success in leading crossfunctional teams, strong customer experience in either sales rotation or close sales collaboration in marketing function, and knowledge of manufacturing and distribution processes.
  • Must have experience managing multiple projects at once in a fast paced, matrix management environment.
  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations
  • Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
  • Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, crossfunctional team, and agency partners.

Performance Expectations

  • Takes full ownership mindset towards applicable business lines, strategy, and associated performance.
  • Gains trust and respect of management, direct reports, crossfunctional teams, vendors, and agency partners. Maintains the integrit
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