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Peachtree Corners

    Marketing Specialist - Peachtree Corners, United States - Century Complete

    Century Complete
    Century Complete Peachtree Corners, United States

    4 days ago

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    Description
    Position at Century Complete

    About Century Communities

    As a top 10 U.S.

    homebuilder and industry leader in online sales, we know what it takes to be a market gamechanger, and that includes providing you with all the resources, opportunities, and benefits to build a thriving and rewarding career.

    Benefits We Offer


    Team members enjoy an excellent benefits package that includes medical, dental, vision, 401(k) with employer match, paid time off and sick leave, plus home and mortgage discounts.

    We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position).

    We Hire The Best


    Our mission of building, financing and insuring A Home For Every Dream is only possible with the best talent in the industry.

    If that's you—if you're a self-starter, changemaker and thoughtful collaborator ready to take their career to the next level—then apply today

    What You'll Do

    The Marketing Specialist is responsible for executing marketing strategies to drive engagement and sales at on-site communities.

    Work with the Marketing Director to develop the general marketing plan, budget, and plan execution.
    Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
    Manage marketing collateral requests from the on-site sales teams.
    Provide direction to vendors for permanent and temporary signage.
    Coordinate division-specific social media account posts and manage public responses.
    Send targeted e-blasts through Lasso (CRM).
    Create promotional landing pages and maintain the Division's presence on
    Ensure deliverables and scheduling objectives are met by meeting with Corporate Regional Marketing Account Managers.
    Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
    Initiate site visits weekly to review existing campaigns and generate new ideas for every marketing window.
    Evaluate signage, flag, and sales office condition.
    Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
    Support the planning and executing of special events, including new community grand openings, re-launch events, and Realtor events.
    Maintain vendor relationships.
    Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
    Conduct market analysis and monitor competitive activity for new and existing communities.
    Attend industry-specific events, expos, etc., and new community grand openings and events.
    Perform other duties as needed or assigned.

    Knowledge, Skills And Background

    Previous residential homebuilding Marketing experience is strongly preferred.
    Knowledge of sales and marketing concepts.
    Strong verbal and written communication skills.
    Ability to operate in a high-energy, high-intensity, rapidly evolving environment.
    Data-driven with strong analytical skills.
    Up-to-date with the latest trends and best practices in online marketing and measurement.
    Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
    Excellent organizational skills and detail-oriented. A Bachelor's degree in Marketing is preferred, or a Bachelor's Degree in Communications or a related field.
    A minimum of 4 years of Marketing experience.

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