Jobs
>
Fargo

    Brand Marketer, Digital - West Fargo, ND, United States - Doosan Bobcat

    Default job background
    Freelance
    Description
    At Bobcat Company, we exist to empower people to accomplish more.

    Through our social media channels, we have the unique opportunity to engage with our audiences of followers, fans and customers to enhance their brand experience, support them through two-way conversation and build lifelong relationships.

    Bobcat is seeking a Marketing Specialist Social Media to grow our social media team as part of our broader communications department.

    The Marketing Specialist Social Media is responsible for growing, engaging and retaining followers, while helping convert them to loyal Bobcat fans, leads and customers.

    As a Marketing Specialist Social Media, you should have command of best practices and trends in social media marketing, appreciate being creating while working with brand guidelines, and understand how to both build and convert a digital audience.

    In this position, you will create and execute engaging content; maintain the company's social media response and service strategy, policies and procedures; and measure and evaluate social media channels to enhance customers' experience with the Bobcat brand and its products.

    Strategic Content Creation
    Work alongside strategy lead, digital marketers, product marketers, content producers, and trust agents to develop content in service of the brand's strategy that educates and entertains our audiences, and creates shareable content appropriate for specific social channels and communities to both spread our brand and our content and links
    Move ideas to execution, aligning to a larger strategy and in partnership with marketers across the organization, protecting and advocating for best practices and balance of content pillars
    Explore ongoing opportunities to engage new social channels and communities to reach our target buyers, driving consistent, relevant traffic and leads from our social channels' presence
    Develop an annual content distribution plan to ensure social media efforts are timely, accurate, valuable, and aligned with annual marketing initiatives and operating plans
    Effectively coordinate with outside departments to organize launches, campaigns, and promotions aligned to strategic content pillars, while pushing growth initiatives of our social media long-range plan
    Collaborate with internal and agency marketers to coordinate brand awareness and marketing efforts via sponsorships, influencer programs, and brand campaign activation
    Support content creation including copy and asset development by leveraging a library of existing content and creating/editing new content unique to each social platform
    Capture social-first content during company events to product photo and video posts aligned with the broader strategy, with consideration for trending ideas and differentiating content by social platform
    Manage the day-to-day operations of our company's presence in social media channels and communities—including, but not limited to Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and emerging social media platforms—either directly or through strategic engagement of internal and external partners
    Engage and increase followers, initiate and respond to conversation, identify and nurture communities and audiences, and participate in like sites to draw fans and promoters
    Ensure our company's live events presence provides high visibility and professionalism that reflects Bobcat's brand promise to our customers
    Manage and provide detailed monitoring, tracking, and reporting on key metric performance of our social media efforts and of our competitors
    Analyze results to make informed decisions that will build practical standards in social media channels and service management team roles and processes
    Test new strategies, new content, and new campaigns with expertise in running social experiments, such as post-frequency tests, and then recommend refinements to our social strategy based on the results
    Uncover insights, identify opportunities and generate ideas that arise from conversations with social communities
    Bachelor's Degree in Marketing and/or Communications
    Travel: 15% travel domestic and abroad
    Project management experience required
    Customer service mindset and proven success in building relationships
    Photo and/or video editing capabilities
    ~ Experience in SproutSocial or other social media reporting and scheduling tools
    ~ Professional experience with various social media platforms including Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn and/or other trending and emerging platforms
    ~#As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

    All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law.

    If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.



  • Radiant Innovations West Fargo, United States

    "A region. Nine car dealerships. One team. Volkswagen Automobile Berlin GmbH, a wholly-owned subsidiary of Volkswagen Group Retail Germany and therefore a subsidiary of Volkswagen AG, has been a mobility provider in the capital region for over 30 years. With more than 1000 employ ...


  • TNT Kid's Fitness & Gymnastics Fargo, United States InternshipSHIP

    Job Description · Job DescriptionPosition Description: · As a Digital Marketing Intern, you will be responsible for assisting the digital marketing team in executing various digital marketing initiatives. You will gain hands-on experience in digital marketing, social media manage ...


  • RDO Equipment Co. Fargo, United States Part time

    This position will provide meaningful support for the Marketing team and will participate in various stages of marketing campaign development. Our marketing department produces quality work for all RDO Equipment Co. locations. The Marketing Intern should be prepared to work in a ...


  • RDO Equipment Fargo, United States

    This position will provide meaningful support for the Marketing team and will participate in various stages of marketing campaign development. Our marketing department produces quality work for all RDO Equipment Co. locations. The Marketing Intern should be prepared to work in a ...


  • NovaWorks Solutions Fargo, United States

    The mission of our SAP S/4HANA Technology team is to enhance the SAP landscapes of the most innovative companies in Europe with the latest and best SAP and non-SAP technologies on the market. For this, we use SAP's Business Technology Platform (SAP BTP), a technology platform tha ...


  • Velocity Solutions Clay, United States

    Locations: Altenberge, Horstmar, Vreden · Your muesli from this morning or the shirt you're wearing right now. It was most likely transported in a trailer from Schmitz Cargobull. Founded in 1892, this family-owned company is now a leader in the production of trailers and digital ...


  • Titan Ventures Clay, United States

    About TÜV NORD GROUP · Individual career planning and development, diverse and challenging tasks with creative freedom: that's what makes the work environment at TÜV NORD GROUP stand out, enabling excellent solutions for people, technology, and the environment in over 100 countri ...


  • Crimson Enterprises Riverview Estates, United States

    Riverview Estates is the main provider of electricity and gas in the city of Springe, located in the state of Lower Saxony. They operate three district heating networks and have a strong focus on sustainable energy production and efficient energy use in Springe and the Hannover r ...


  • Redwood Ventures Hector, AR, United States Freelance

    **Student Worker:in in the Brand Studio (gn)** · Student Worker · Business Professions (Other) · - We, the HANDELSBLATT MEDIA GROUP, have an important mission as a leading media house for economic and financial information in Germany and Europe: · "We want to empower people to un ...


  • Radiant Innovations Hector, United States

    We are the consultants of world market leaders: Highly motivated experts who network with each other to drive digital end-to-end business process solutions as a successful team. Together, we strengthen the future of the most impressive companies in the world in mechanical and pla ...

  • Horizon Innovations

    Working student

    1 week ago


    Horizon Innovations Horace, United States

    Your tasks · On Facebook, Instagram, and Pinterest, you will implement social media campaigns, create posts, and run advertisements. · In day-to-day operations, you will actively support the team, for example, with community management or contests. · Editorial text creation (e.g. ...


  • Forum Communications Fargo, United States

    Job Description***This position can be located anywhere within the geographic footprint of Forum Communications Company's print and/or digital markets - Dickinson, Jamestown, Fargo, or Grand Forks, ND; Mitchell or Sioux Falls, SD; Detroit Lakes, Perham, Wadena, Alexandria, Willma ...


  • Forum Communications Fargo, United States

    Job Description · ***This position can be located anywhere within the geographic footprint of Forum Communications Company's print and/or digital markets - Dickinson, Jamestown, Fargo, or Grand Forks, ND; Mitchell or Sioux Falls, SD; Detroit Lakes, Perham, Wadena, Alexandria, Wi ...

  • Coastal Television Broadcasting Group LLC

    Account Executive

    5 days ago


    Coastal Television Broadcasting Group LLC Fargo, United States

    Position Overview · Are you looking for a fast-paced, exciting career where each day is unique and where you interact with business leaders in your community and help their companies grow? Are you a hard worker, good at solving problems, and want local businesses to succeed? If s ...


  • Spherion Fargo, United States Full time

    Spherion Staffing is now interviewing for an experienced Admin & Accounting Assistant to support the executive team. In this role you will process rental applications, lease renewals and send out monthly correspondence and marketing materials, assist with bookkeeping, invoicing a ...


  • Scheels Fargo, United States

    Scheels Company Goals:We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. Overview: As a Digital Apparel & Footwear Merchandiser, you will get to work closely with our E-Commerce leadership team and buying office ...


  • EssilorLuxottica North River, ND , USA, United States

    Requisition ID: 811470 · At LensCrafters, we love eyes and care about the people behind them. With over 900 locations, LensCrafters is the largest optical retailer in North America and our love of eyes and higher standard of quality have made LensCrafters an industry leader for o ...


  • EssilorLuxottica Fargo, ND , USA, United States

    Sublease Associate Optometrist- Fargo, ND- LensCrafters · Date: May 8, 2024 · Brand: LensCrafters · Location: · Fargo, ND, US, 58102 · **Requisition ID** : 811470 · At LensCrafters, we love eyes and care about the people behind them. With over 900 locations, LensCrafters is the l ...

  • Ulteig

    Marketing Director

    1 week ago


    Ulteig Fargo, United States

    The Opportunity · We are seeking a Director, Marketing to lead the Marketing organization in the development and execution of our corporate and Lifeline Sector strategies and other strategic and operational initiatives. You will report to the SVP, Strategic Growth & Marketing an ...


  • Verdethos Fargo, United States

    Company Overview: · Verdethos is an early-stage software company revolutionizing supply chain management. We specialize in tracking agricultural, forested, and energy-related materials from their origin to the end customer. Our platform promotes economic and environmental sustain ...