Data Analyst - Kansas City, United States - Barkley

Barkley Kansas City, United States

2 weeks ago

Description

Our Data Management & Measurement (DMM) team lives at the center of marketing results and business impacts. We assess how our clients can best optimize their marketing efforts to maximize the direct impact on business results.

We are looking for a Data Analyst, who can deliver impactful and inspiring reporting for our internal media teams and our clients. As a member of the DMM team, you will play an important role in discovering, analyzing and presenting findings and reports related to all media channels. You will be at the heart of uncovering and measuring the connections between marketing results and business objectives.

The successful candidate will:

Work with internal media and reporting teams to develop measurement for client campaigns.
Analyze campaign performance and other marketing efforts to assess their impact on client KPIs and make recommendations for improvements.
Have an understanding of digital tracking, including tagging, mobile and social limitations
Be familiar with all media channels including display, mobile, search, TV/CTV, OOH, etc.
Work with client internal analytics and IT teams to implement custom tracking parameters
Implement and maintain media performance dashboard reporting across platforms like Excel, Sheets, Data Studio, PowerPoint, Slides, Datorama, Tableau and Power BI
Demonstrate problem-solving ability with emphasis on drawing inferences with data
Showcase the ability to understand the full working picture of a media plan, not in a single channel silo

Personal characteristics:

Intellectual curiosity, problem solving skills and determination
Detail-oriented and thorough
Effective communications verbally and in writing
Ability to listen to stakeholders, process feedback and provide solutions
Strong work ethic and integrity

Qualifications:

1+ years of media and measurement experience, including internships or relevant experience
Strong record of academic and/or professional achievement
Quantitative skills with proven ability to demonstrate data collection, analysis and interpretation
Strong working knowledge of spreadsheet platforms (i.e. Excel, Sheets, etc)
Understanding of advertising planning, buying and performance metrics
Experience with media reporting platform(s) (Doubleclick, Adwords, etc)
Experience with web analytics platform(s) (Adobe, Google Analytics,etc.)
Data analysis experience including spreadsheet (Excel) and SQL platforms
Effectiveness in managing multiple projects across multiple clients and stakeholders
Experience in analysis, research and presentation creation

Barkley's Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world's great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

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