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Sr. Category Merchandiser - Coraopolis, United States - DICK'S Sporting Goods
Description
At DICK'S Sporting Goods, we believe in how positively sports can change lives.On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.
We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today
OVERVIEW:
Summary Description
The Sr. Category Merchandiser owns the business results, analysis, and merchandising of a category of strategic importance to the company. The Sr. CM is accountable for driving online sales and conversion. A Sr.
CM will work closely with their GMM/DMM partner to develop the category's online strategy that exceeds the merchandise plan for online sales, margin, and turn, while optimizing online traffic and conversion.
He/she will translate the in-store experience and overall eCommerce strategy and incorporate into the online experience, including the visual display of the category pages and category-specific taxonomy, navigation, and search experience.
He/she will analyze and influence partners to drive profitability of their business, inclusive of fulfillment and freight costs. The Sr.CM will work on a category that is of strategic importance to the total company, defined by demand, complexity, company investment, or an attack business.
This role will have significant influence on the omni-channel business strategy, inclusive of Pricing, Promotions, and Assortment buys. The Sr.CM will manage site promotions and creative, as well as partner across total Ecommerce to plan and execute site-wide campaign experiences that deliver the category's strategy.
He/she studies customer needs and creates differentiated online shopping experiences for unique customer segments, with a strong focus on customers who interact with DSG across multiple channels.
He/she also assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy.
The Sr.CM is responsible for presenting these findings to cross-functional teams, including Merchandising, Pricing, Technology, and influencing roadmaps to address any category gaps.
In addition to managing a complex and strategically important category, the Sr. CM will identify and manage division wide initiatives assigned by the Sr. Director (e.g., Holiday planning and execution, Merchandising/Marketing testing plans, Navigation/Taxonomy changes, etc.). Updates on these projects/initiatives are presented regularly to senior leadership.Success will be measured by achieving category level targets for sales, conversion, and progress against key initiatives.
Additionally, he/she will be accountable for driving results to omni-channel margin and inventory turn through partnership with the DMM/GMM as well as the Ecommerce Planning Manager.
Job Duties & ResponsibilitiesOptimizes category online merchandising strategy:
Partners with GMM/DMM, eCommerce and Marketing Teams to optimize category online strategy for growing sales while maximizing margin and inventory turn.
Translates in-store category strategy and overall eCommerce strategy into online experience; including decisions that improve product page views and conversion rates and impact category & family pages (e.g. which products to highlight, creative to launch), product pages (e.g. which attributes must be listed), and online taxonomy, navigation, & sorting functions.
Formulates category strategies in creating differentiated omnichannel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs.
Recommends changes (e.g., promotions) to online category strategy based on customer and competitive insights, understanding of brand and vendor strategies, DSG company initiatives.
Customizes product attribution as necessary to enhance product pages and drive conversion
Responsible for reviewing preview site and pushing live products online.
Executes category site promotions and analytics: Executes daily and weekly site promotions and tab advertising preparations. Recommends changes (e.g. assortments, promotions, pricing action) of category online strategy to leadership on weekly, monthly, or quarterly basis based on results of site analytics & promotional review.
Bids for homepage and email space to increase visibility during peak season.
Ensures alignment of category online strategy with eCommerce efforts: Coaches, mentors, and develops Associate Site Merchandisers. Partners with Content Managers to align on content strategy (i.e. appropriate quality and quantity of copy, images, and attribution) to maximize sales, margin and turn.
Partners with eCommerce Marketing on digital marketing campaigns (Direct Mail, Email, Social Media) to maximize Omni-channel messaging and Product Management on site enhancements, SEO and SEM team to optimize search-related traffic.
Based on merchant input, and competitor analysis, advises eCommerce Product Management team and reports back progress of website developments.Manages "special projects" (e.g., Fan Shop, Clearance Shop, Holiday Gifting Shop, SEM, SEO) assigned by Site Merchandising Manager.
QUALIFICATIONS:
Bachelor's Degree in Business or related field
10-15 years of experience with 3-5 years of buying, planning, or web retail merchandising experience
Experience managing to sales and margin goals, as well as analyzing website metrics and optimizing merchandising to drive sales
Able to work independently with little supervision
Deep understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
Able to work collaboratively across functional groups, yet willing to challenge merchandising decisions that do not align with eCommerce strategy
Experience working with buying and planning organizations
#LI-SL1
Bachelor's Degree in Business or related field
10-15 years of experience with 3-5 years of buying, planning, or web retail merchandising experience
Experience managing to sales and margin goals, as well as analyzing website metrics and optimizing merchandising to drive sales
Able to work independently with little supervision
Deep understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
Able to work collaboratively across functional groups, yet willing to challenge merchandising decisions that do not align with eCommerce strategy
Experience working with buying and planning organizations
#LI-SL1
