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Web Manager - Garland, United States - Galderma
Description
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries.
We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology.
Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.
Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration.
Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day.
We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future.
Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world.
With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title:
Web Master
Location:
Dallas (In office 3 days a week)
Owner of the Consumer websites for Cetaphil and Differin brands in the US market. Defines and implements web strategies to drive awareness, user engagement and sales conversion. The Web Manager uses data to continuously optimize user journeys and customer experience across websites. This role requires SEO knowledge and basic development skills to be able to manage the day-to-day operations and integrations.
Essential Functions:
Liase with the Global Business Unit to define website optimization roadmap and align on priorities.
Lead the localization of the Global web strategy for the US market.
Define SEO strategy and execution including optimizing website content, link building and keyword strategy to increase rankings on all major search networks and drive qualified traffic.
Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.Analyse website activity to identify opportunities for conversion or improved traffic flow.
Define success metrics and KPIs, create reports and develop and explore new analytics to optimize site performance and usage.
Maintain up to date, expert level understanding of latest industry trends, guidelines, and algorithm changes.
Raise requests to the development team and manage UAT reviews.
Other duties as assigned.
Preferred Skills and Qualifications:
Bachelor's degree in Business, Marketing or a related field is preferred
Five (5) or more years of digital marketing experience is required.
Experience with content management systems, Drupal and Commerce Cloud preferred.
Experience with a variety of SEO reporting tools including Conductor or BrightEdge as well as
crawlers such as Screaming Frog, Botify and DeepCrawl.
Experience with Google reporting suite, including GA 360, Google data studios and Google tag
manager
In-depth experience analyzing and optimizing the customer journey on owned properties.
Experience either working with an SEO agency or, in-house SEO department.
Ability to handle multiple tasks, priorities, and deadlines.
Ability to work in a team setting and work cross-functionally
What We Offer in Return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
Next StepsIf your profile is a match, we will invite you for a first virtual conversation with the recruiter. The next step is a virtual conversation with the hiring manager. The final step is a panel conversation with the extended team.
Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings.
Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer's RightsThis job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time.
This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason.
In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
About usGalderma is the world's largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes.
Because we understand that the skin we're in shapes our life stories, we are advancing dermatology for every skin story.
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