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Digital Marketing Manager - Miramar, United States - Inter-Continental Cigar Corporation
Description
Al Capone (a subsidiary of the BS-Group) is represented in the US market through ICC (Inter-Continental Cigar Corp.) and part of the global BS Tobacco Group with presence in European, Asian and North American markets.
Over the past 20+ years ICC has developed the Al Ca-pone brand to become the best selling Hand Rolled, Premium Cigarillo in the USA's OTP(Other Tobacco Products) category.
The product currently enjoys a loyal consumer base and distribution across major regional markets in specialty and mass market retail channels.
The Al Capone Digital Marketing Manager will be responsible for the implementation of current B2B and B2C digital marketing initiatives, focusing on Social Media, Loyalty program, brand's website, and e-commerce.
The job's responsibilities encompass both strategic and tactical implementation of initiatives that increase brand awareness and generates sales online and offline.
Primary function details:
Accountable for planning, developing, and implementing marketing strategies and promotional activities for the Al Capone brand on digital platforms.
Be creative and open minded to new opportunities for brand development while considering budget limitations and being realistic about implementation challenges.
The Digital Marketing Manager is responsible for the execution of day to day activities for: Social Media initiatives related to the brand; manage internal Loyalty Program development, growth, consumer sign up as well as retention; maintain brand's website to CI standard as well as e-commerce platform development and integration with external vendors.
Lead key initiatives included in the Digital Marketing Strategic plan with specific timetables and achieve target objectivesGive strategic guidance to ensure unique and engaging social media programs, campaigns, and content
Generate, manage, and publish activation content weekly
Monitor consumer inquiries and respond on a timely manner
Accountable for brand's digital performance and result; therefore, weekly reports to supervisor are critical
Strategize, execute, and oversee the day to day marketing activities of the current loyalty program while developing new activities to improve consumer engagement / retention / reward
Ensure growth in the areas of loyal customer acquisition, retention of members, and increased purchase spend
Manage the day to day marketing message to loyal consumers to ensure growth and retention of users
Management and profitable leverage of our current database of past guests
Develop specific offers or campaigns for loyalty members based past success and new trends
Handle customer service issues related to loyalty program
Oversee internal requirements regarding operations and maintenance for brand website
Primary point of contact for internal/external partners to test digital website/E-commerce initiatives
Quality testing of site, content, and usability
Manage all aspects of web analytics
Oversee the development of new ecommerce platform initiative
Identify new areas to grow eCommerce business and its integration with other marketing initiatives
Monitor new and emerging technology and trends to make suggestions to senior management
Develop brand presentations and quarterly reports as required
Track Digital Marketing budget spend and closely work with accounting to ensure assigned budget remains on track
Remain informed with regulations and market challenges to understand the competitive and legal environment of the tobacco industry
Specific Skill Requirements:
BA in business, marketing, or related field. Project management experience is a plus
5+ years of work experience in the Digital Marketing field
Proven ability to develop and execute effective and measurable Digital Marketing programs
Excellent understanding of the social media landscape and its impact in developing the Al Capone brand
Ability to think creatively and provide data-driven recommendations. Advanced analytics skill required
Good understanding of website development and e-commerce business platforms
Proven ability to collaborate with cross functional teams to deliver solid business results
Experience in managing external agencies
Must be well-organized, detailed oriented and able to prioritize and execute multiple projects simultaneously
Being comfortable as one of the key drivers of the Al Capone brand development
Experience in managing assigned budgets and resources
Required Behavioral Characteristics:
Demonstrating high consumer orientation
Be quality driven
KISS – Keep it simple and solid
Be honest and open
Show focus – We do it right or not at all
Very entrepreneurial / creative
Very strong communication skills
Strategic thinker and planner with a strong attention to detail
Strong networker
Have a hands on business mentality
Be flexible and adjust to changing environments
Ability to think differently and challenge status quo with a disrupter mentality
Strive for defined objectives with perseverance
Most importantly, a sense of humor
Equal Opportunity Statement
ICC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law
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