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SVP, Digital Commerce - New York, NY, United States - Citigroup Inc.
Description
SVP, Digital Commerce - Mobile and Online Banking Cross-SellPersonal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses.
To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.To do so, we have aligned our structure with our strategy to ensure we win in the U.Marketing & Franchise Development team is focused on Digital Sales transformation and enabling next-gen existing customer evolution.
This role is an engine of growth, and this leader would lead a team managing a Digital P&L function across multiple Product lines, reporting into Head of Digital Sales and Capabilities.
Define and lead the end-to-end Post Login digital sales strategy across Lending, Retail and Wealth products for existing customers of CitiLead and own the scorecard KPIs like Average Revenue Per user (ARPU), digital cross-sell KPIs, that Citi will use to drive existing customer cross-sell and define end-state success, lead with a Performance Marketing mindset.
Lead a team across US Consumer Marketing, to deliver breakthrough levels of performance against digital sales volumes, Funnel KPIs, Buyers-Engagers-Observers while ensuring customer experience.
Lead Digital Commerce scorecard, funnel KPIs across Online and Mobile Banking for existing customers, ensuring balance of Revenue and Customer Experience (CX).
Partner with US Consumer Marketing, US Consumer Analytics, US Consumer Digital, US Consumer Product teams to drive core KPIs, Digital Experience Innovation and act as Digital SME for New Product launches/enhancements.
Leverage robust research, analytics, and data-driven insights to develop and progress digital and marketing roadmaps, tailor client experiences, drive full-funnel productivity, and drive higher client engagement.
Partner with US Consumer Digital to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citi's products and solutions.
Maintain a close partnership and high level of synergy with technology, operations, and risk partners among others to progress overall objectives.
10+ years of experience in financial services or Fintech leading strategy and execution, including 5+ years of managerial experience directly managing high-performing teams with demonstrable and measurable results.
~ Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, Web, and Mobile merchandizing strategy enabling end-2-end horizontal customer journey.~ Deep knowledge of Adobe Target enabling Test & Learn in Post Login journey, thereby leading with a Performance Marketing mindset.
~ Understanding of Consumer Banking products and passion around emerging technologies and how they will change consumer experiences.
~ Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.
~ Bachelor's degree required in business or finance-related study; Digital & Social Media Marketing
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Full time
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Primary Location Full Time Salary Range:
$Citi offers competitive employee benefits, including: medical, dental & vision coverage; life, accident, and disability insurance; Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the EEO Policy Statement.