- Support the acceleration of the Miele eCommerce business in Amazon channel through advertising activities while ensuring healthy growth measured via RoAS.
- Ensure visibility, performance and AlwaysOn campaigns (Amazon Search and DSP) to support awareness, growth, better positioning and competitor advantage
- Identify growth and cost efficiency opportunities in the local branches, monitor results and perform advertising performance deep dives
- Work closely with local and central teams (incl. media agency) to prepare campaigns (e.g. product launches, commercial events like Black Friday) and optimized campaign budget investment per products and product categories.
- Continuously optimize internal processes and relationships with involved stakeholders
- Constantly read, analyze, present and share relevant data, insights and learnings in order to adopt a continuous improvement approach for advertising in Amazon channel.
- 5 years experience working with/for digital agencies or digital marketing departments
- Knowledge of Amazon Advertising platforms, Criteoor similar, Performance tracking and execution tools, would represent a plus
- Foundational experience working for a premium brandin consumer or FMCG industry, market and (premium) consumer behavior knowledge
- Have a get-things-done mentality paired with a data-driven mindset
- Strong communication and relationship skills with a hands-on, problem-solving attitude and experienced in agile ways of working as well as being an assertive team-player with project management skills
- Ideally collage degree in communication or a similar experience within a related field
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E-Commerce Digital Sales Channel Manager - Jersey City, United States - Miele
Description
As part of Miele US Sales Team (Amazon and Pureplayers) the Campaign Manager is responsible for making an impact on advertising (Search & DSP) in Amazon platform through executing account analysis and identifying growth opportunities in our key markets.
The role will make sure the Sponsored / Paid Ads/DSP strategy is holistically and correctly implemented in an efficient and consistent way in local markets with a continuous improvement approach.
The Campaign Manager (Amazon) works in tight collaboration with internal departments like Digital Campaigns, Product Management, and our Central Units based in Europe.
The role's ambition is to increase the Miele's brand and product visibility in a sustainable and strategic way to pursue the growth plan.
DAY-TO-DAY JOBWE EXPECT
E-Commerce Digital Sales Channel Manager professionals in Jersey City
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Ali Jafri
Business Analyst
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Siddhesh Jadye
Opportunistic, have great Technical and Management Skills. Excellent Problem-Solving capability with ...