- Own P&L results and drive profitable paid media growth in an environment that is not budget constrained.
- Lead strategically but also do the tactical work needed to win.
- Launch, analyze and optimize paid social accounts across a variety of channel.
- Conduct profitability analyses on opportunity segments to unlock growth (i.e. keywords, bidding, devices).
- Constantly evaluate the competitive and paid media landscape to identify new growth opportunities, tactics, and channels.
- Collaborate with our CRO analysts to hypothesize, develop, and launch data-driven tests to optimize our website properties
- Architect, implement, and maintain data, attribution, and reporting processes
- Effectively communicate with senior leadership on financial metrics, issues, and opportunities.
- As part of our leadership group, help inform the company's strategy and "connect the dots" on paid social with our other initiatives. Make resourcing recommendations and calls as we grow.
- Bachelor's degree or relevant experience in business, finance, marketing, economics, or mathematics
- 5+ years of experience in paid social or analytical roles
- Track record of driving meaningful growth in paid social channels
- Expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
- Deep expertise and hands-on experience with Social Platforms
- Experience in leveraging complex data to drive business decisions. Strong Excel expertise required. Competency in statistics preferred.
- Competitive spirit and relentless drive to win.
- Alignment with our core values Grow Without Limits, Get After It, Act With Focus, and Build The Team
- Results: At Three Ships we have eleven consecutive years of profitability and a track record of successful growth in the digital marketing space.
- Stability: We are privately owned, have a holding period of "forever," have no debt, and have significant cash to invest - we're "rock-solid" financially.
- Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands.
- MarketLandscape : The digital home services marketing landscape is transforming. There's no better time than now to be building a business in this space.
- CareerGrowth : There is no cap on growth, promotions or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
- Learning: We are a small and mighty team but also have the advantage of tapping into the Three Ships ecosystem and working with subject matter experts in paid media, creative, branding, content strategy, SEO, and more. The opportunity to grow new skills and learn from smart people is endless.
- Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.
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Director of Paid Social - Raleigh, United States - Home Solutions
Description
About the RoleHome Solutions, a Three Ships company, is seeking a Director of Paid Social to lead the strategy, growth, and execution of a key paid social P&L in our exciting growth-stage company. We're looking for a leader with an entrepreneurial mindset that can drive game-changing results and help Home Solutions accelerate its mission to make home service experiences better for everyone.
Your Day-to-Day
Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We have created a whole class and layer of guides, reviews, and ratings that are "best on the Internet" and editorially independent.
Three Ships is a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. Our portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere , and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online. Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.
Why You Should Join Us
As a full-time employee of Three Ships, you'll have access to competitive benefits, including flexible time off, health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 mobile reimbursement. If you join us in person in our Raleigh or Charlotte locations, we have an office stocked with snacks, coffee, and just about every other beverage you can imagine.
EEOC Statement
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
Director of Paid Social professionals in Raleigh
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Michael Wimpey
Creative Director & Digital Marketing Strategist