- Lead HCP and patient marketing promotion and tactics for the oncology division. Build a highly talented team in preparation for the launch of relacorilant in ovarian cancer
- Drive the brand strategy process and tactical planning in collaboration with team members from Medical Affairs, Market Access, Business Analytics, and Sales. Partner effectively with key stakeholders across the organization and externally
- Develop the brand positioning and messaging. Implement innovative strategies to differentiate the company and the brand, based on relevant customer insights
- Develop and execute market development initiatives, including disease state education, to raise awareness for the potential role of cortisol modulation in gynecological oncology. Partner with Medical Affairs in building relationships with KOLs and patient advocacy groups
- Lead branded & unbranded campaigns. Develop print and digital assets. Manage media investment/channels and develop optimal analytics measures of digital performance to support business objectives
- Support the development of the omnichannel digital strategy and implementation
- Define Key Performance Indicators (KPIs) with accountability for managing the brand towards shared goals
- In collaboration with the Business Analytics, conduct primary market research to garner market and customer insights that drive the development of brand strategy and communications
- Work closely with sales leadership and training to implement the brand strategy and ensure effective sales force training. Support successful execution of national field meetings
- Oversee the medical legal regulatory process. Collaborate across the organization to scale up the process and optimize for launch
- Manage partner agency relationships, workflow, and related expense budgets to ensure business objectives are met
- Support national and regional congress execution, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
- Experience managing and developing a team of direct reports
- Strong project management, communication, and organization skills
- Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
- Understanding of the legal and regulatory environment in pharmaceutical promotions
- Experience working in small to mid-sized biopharmaceutical firms is desired
- The position will be based in Menlo Park/Bay Area
- Travel approximately 20% of time
- BS/BA degree (science or business degree preferred); MBA preferred
- 10+ years of experience in biotech / pharmaceutical marketing with at least 5 years in oncology, including a deep understanding of the digital space
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Senior Director, Oncology Marketing - Menlo Park, United States - Corcept Therapeutics
Description
Corcept is leading the way in the research and development of cortisol modulators, molecules that regulate cortisol activity at the glucocorticoid receptor (GR). To date, we have discovered more than 1,000 selective proprietary cortisol modulators.
In 2012, we received FDA approval of Korlym (mifepristone), the first approved treatment for hypercortisolism (Cushing syndrome).
Today, our team and collaborators continue to unlock the possibilities of cortisol modulation as a way to treat serious diseases. With more than 30 ongoing studies across a wide range of disease areas, including endocrinology, oncology, metabolism, and neurology, we remain dedicated to advance the possibilities of cortisol modulation.
What began as a ripple of scientific truth is now poised to unleash a sea change of discovery representing a fundamental shift in the way we understand and treat disease.
The Senior Director, Oncology Marketing will play a key role in preparing for the launch of Corcept's first oncology product, relacorilant in platinum resistant ovarian cancer. This individual will report to the Head of Oncology Marketing and be responsible for leading promotional strategy and tactics for the Oncology Division. The ideal candidate has a versatile range of marketing skills and thrives in a nimble, fast paced environment.
Responsibilities:
Applicants must be currently authorized to work in the United States on a full-time basis.
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Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.
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Corcept is an Equal Opportunity Employer
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