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    Marketing Specialist - Los Angeles, United States - Triup, Inc

    Triup, Inc
    Triup, Inc Los Angeles, United States

    1 week ago

    Default job background
    Description
    Responsibilities

    The Marketing Specialist will play an influential role within The Company's Marketing Team and franchisees, helping to establish a local face to the brand, while also helping to shape the entire The Company's marketing organization as the brand grows

    Implement and execute all marketing strategies for the restaurant locations to help drive sales and create brand recognition on a local store level

    This position will be highly innovative, process-driven and collaborative with cross-functional and external partners

    Restaurant Support:
    Proactively communicates with Vice President of Marketing and department overall to identify business and marketing needs and develop immediate plans to improve sales, guest count and/or profitability

    Works closely with Operations counterparts to develop, establish and execute successful marketing programs, including grand openings, in-store activations, community outreach

    Execution of Marketing Initiatives:
    Assists franchisees and corporate general managers in coordinating market-wide or multi-restaurant event opportunities; ensures successful execution of marketing events and/or major market event sponsorships

    Local Marketing Program Development:
    Develops and implements of promotional calendars, product launches and local marketing strategies for franchisees and corporate locations that help us achieve brand goals

    Analysis, Reporting and Recommendation:
    Provides insight into market-wide and Restaurant-level marketing activity and sales trends following an event/sponsorship

    Provides analysis into how sales have been affected by said activity and overall restaurant performance, makes recommendations, and constantly monitors the competitive environment and shares with others

    Digital Marketing:
    Designs and oversees all aspects of The Company's digital marketing department including the marketing database, email, and display advertising campaigns

    Follows Budget:
    Responsible for tracking and managing a pre-determined budget for all projects and above-mentioned area of focus

    Other duties as assigned

    Qualifications

    Has Knowledge of creative content creation (photography/videography skills, story board, shot list, etc)

    Minimum of 3-5 years of Marketing experience required

    Excellent communication skills:
    verbal and written

    Must be able to clearly articulate goals, performance, and objectives

    Adaptable and flexible – priorities change on a daily or hourly basis, you can pivot, adjust your schedule, re-focus and thrive in a fast-paced working environment

    Excellent organizational skills and attention to detail while multi-tasking

    Must have working knowledge of MS Word, MS Excel, and MS PowerPoint software, and be proficient with MAC platform

    #J-18808-Ljbffr
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