Content Manager - Stamford, United States - Philips Iberica SAU

Philips Iberica SAU Stamford, United States

3 weeks ago

Description

Job Title Content Manager - Digital & Philips Avent (Stamford, Hybrid) Job Description

Content Manger- Digital + Mother and Child Care (Stamford, CT)

If you are passionate about creating engaging content and implementing for innovative mobile solutions for the pregnancy and parenting space, come join the Philips Mother and Child Care Business.

Our MCC team focuses on making beautiful, engaging and supportive apps as well meaningful quality products that support parents along the parenting journey.

This role is responsible for developing and executing local content strategy within apps, driving Preg+ penetration and retention, developing strategy for full funnel activation and optimization within the app, and acting as hand on keyboard for executing strategy.

Your role:
Develop unique, inspiring content that engages, guides and inspires our Pregnancy+ and Baby+ mobile app users

Localize any European-centric information into US-focused content to ensure it is relevant for pregnant and new parents living in the US.

Research and execute new content strategies by leveraging competitive analysis, analytics, and user testing.
Manage/forge new US-based content partnerships.
Working with the design team and US copywriters on UX copywriting-related tasks
Create and manage project plans and schedules
Follow-up on projects to ensure customer service levels and satisfaction are maintained for the US market and US users.
Manage content lifecycle workflow for assigned content types from creation through approvals, editing, localization,

publishing/activation,

measurement, curation, and maintenance
Communicate with internal and external teams, markets, and partners regarding project deliverables and details
Make recommendations for optimising content based on user engagement and MAUs (Monthly Active Users)
Make recommendations for optimising content quality, processes, and activation channel choices based on analyses.
Document functional processes and enhancements to systems
Provide and report on content measurement using a combination of analytics tools, marketing automation, content management systems, and social media management tools
Collaborate with thesocial media manager on strategy and content for the US market
Collaborate with the design team to create visual assets
Use Contentful (our content management system) to edit/ manage content

Keep up-to-date with the latest parenting guidelines and trends in the US, and develop localized content for our North American (USA) audience.

Develop strategy and assets for utilizing impressions with the app

Act as hands on keyboard for executing campaigns within app and optimizing those campaigns

You're the right fit if:
An excellent American English speaker (Native level is an asset)
Strong knowledge of the American culture and society
Digitally savy with strong experience in digital products
Passionate about the mother and child care space
Prior experience in producing thorough content plans and delivering them from start to finish
At least 2-3 years of experience in project management
Have a Bachelor's degree
High level of excellent attention to detail
Passion for continuously improving engagement and delivering measurable results
Ability to work on multiple projects and deliverables simultaneously
Highly organized
Ability to manage external partnerships and external relationships
Proficiency in using content management systems
Familiarity with SEO best practices, keyword research and analytics tools
Ability to link content to local markets and goals
Process-driven individual who relies on data to make important decisions
Proficiency in Microsoft Office

You must be able to successfully perform the minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Marketing position.

You're a Self Starter, :
resourceful, and always willing to take on more. Also must be able to work semi-autonomously.
Have a strong ability for turning jargon-packed medical info into engaging content.
A flexible working style. You're comfortable juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You're as game to audit and improve/repackage old content, as to create new.
About Philips
We are a health technology company.

We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.

Do the work of your life to help improve the lives of others.
Learn more about

our business

.
Discover

our rich and exciting history.
Learn more about

our purpose.
Read more about

our employee benefits

.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.

You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion

here

.
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits

will not

be provided for this position. For this position, you must reside in

or

within commuting distance to Stamford, CT.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility

withcollaboration

to deliver great outcomes for our people andour customers.
We areembracing an approach wherein wespend more time together than apart – which for

full-timeemployees

translates to an average of at least 2 daysworking from the office and up to 3 days from home – forour hybrid roles.

#SalesD
#LI-PH1

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates.

Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an

Equal Employment and Opportunity

Employer/Disabled/Veteran

and maintains a drug-free workplace.

#J-18808-Ljbffr

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