Brand & Product Marketing Strategist II - Falls Church, United States - Inspyr Solutions

Inspyr Solutions Falls Church, United States

1 week ago

Description

Serve as a marketing product owner (Marketing product lead).

Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.

Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.

Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.

Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.

Responsibilities

Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing
Serve as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
Maintain a thorough knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
Mentor lower level team members
Perform other duties as assigned
Qualifications
Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
Significant experience in client management, project leadership, and execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Experience in leading, shaping, and developing go-to-market plans that drive results toward business priorities and goals

Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly

Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems

Working knowledge of financial and marketing industry trends, products, and services

Significant experience with PCs and related software packages as well as learning different collaboration and product management tools

Desired - Product Owner Certification or equivalent training/experience

Desired - Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns

Desired - Working knowledge of Navy Federal's functions, philosophy, operations and organizational objectives

Effective verbal, written, and interpersonal communication skills

Effective organizational, planning, and time management skills

Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience

Brand & Product Marketing Strategist II

1 week ago

Healthcare InfoTech Fairfax, United States

Role: Brand & Product Marketing Strategist II · Location: Merrifield, VA · Duration: Long Term · Rate: $70/hr on w2/1099 · Only GC, USC · Job Description: · Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campa ...
Brand & Product Marketing Strategist II

1 week ago

Healthcare InfoTech Falls Church, United States

Role: Brand & Product Marketing Strategist II · Location: Merrifield, VA · Duration: Long Term · Rate: $70/hr on w2/1099 · Only GC, USC · Job Description: · Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campai ...
Brand & Product Marketing Strategist II

1 week ago

INSPYR Solutions Falls Church, United States

Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the busi ...
Contractor - Brand & Product Marketing Strategist II

2 weeks ago

Apex Systems Fairfax, United States Freelance

Contractor - Brand & Product Marketing Strategist II · Location: Hybrid Vienna VA · Description Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage ...
Contractor - Brand & Product Marketing Strategist II

1 week ago

Apex Systems Fairfax, United States Freelance

Location: Hybrid Vienna VA · Description Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increa ...
Social Media Manager

2 weeks ago

Visualis Media Falls Church, United States

Who We Want · We are in search of a dynamic Social Media Manager who can enhance our brand's digital presence and engage our target audience effectively across various social media platforms. The ideal candidate is both a creative strategist and a savvy analyst, able to develop e ...
Manager, Content Strategy,

1 week ago

Elasticsearch B.V. Fairfax, United States

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in rea ...
Social Media Manager

1 week ago

Visualis Media Falls Church, United States

Who We Want · We are in search of a dynamic Social Media Manager who can enhance our brand's digital presence and engage our target audience effectively across various social media platforms. The ideal candidate is both a creative strategist and a savvy analyst, able to develop e ...
Social Media Manager

2 weeks ago

Visualis Media Falls Church, United States

Who We Want · We are in search of a dynamic Social Media Manager who can enhance our brands digital presence and engage our target audience effectively across various social media platforms. The ideal candidate is both a creative strategist and a savvy analyst, able to develop e ...
Marketing Director

1 week ago

Gates Hudson Fairfax, United States

Job Description · Job Description · Overview · Seeking a visionary Multifamily Marketing Director to lead our dynamic team in crafting compelling campaigns and transforming living spaces into thriving communities. You will work with a small, in-house marketing team that is push ...
Marketing Director

1 week ago

GATES HUDSON & ASSOCIATES Fairfax, United States

Overview: · Seeking a visionary Multifamily Marketing Director to lead our dynamic team in crafting compelling campaigns and transforming living spaces into thriving communities. You will work with a small, in-house marketing team that is pushing hard to innovate in the multifam ...
Direct Marketing Associate

18 hours ago

Renewal By Andersen Fairfax, United States

Why Renewal by Andersen? · On our marketing team, no two days are the same Put your entrepreneurial spirit and creativity to use generating marketing leads and driving brand awareness. · A reputation that stands apart · We've installed more than 6 million windows across North A ...
Vice President Strategic Initiatives

5 days ago

General Dynamics Information Technology Falls Church, United States

GDIT has a Vice President, Strategic Initiatives opportunity available for a growth-minded, high-impact strategist. You will report directly to our Chief Growth Officer where you will support the strategic initiatives and priorities of the CGO, CTO and President. In addition, thi ...
Principal Engineer Hardware

1 week ago

Northrop Grumman Fairfax, United States

At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advanc ...
Manager, Digital Content

1 week ago

AVIXA Fairfax, United States

Job Description · Job Description · Title: Manager, Digital Content · FLSA Status: Exempt · Supervisor: VP, Content Delivery · Location: Fairfax, VA or Remote (USA) · Department: Content Delivery · Alt Work Eligibility: CWW- Yes, Telework-Yes, Remote-Yes · Level: Manager · Sta ...
Manager, Digital Content

1 week ago

AVIXA Fairfax, United States

Title: Manager, Digital Content · FLSA Status: Exempt · Supervisor: VP, Content Delivery · Location: Fairfax, VA or Remote (USA) · Department: Content Delivery · Alt Work Eligibility: CWW- Yes, Telework-Yes, Remote-Yes · Level: Manager · Starting base salary range is $75,0 ...
Mainframe Systems Programming Manager

1 week ago

Navy Federal Credit Union Winchester, United States

Overview · The Mainframe Systems Programming Manager manages system programming professionals and leaders and is accountable for the performance and results of the team. Decisions are guided by policies, resources, and business plan. The Leadership impact of this position is the ...