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    Digital Marketing Analyst - Seattle, United States - Aquent

    Aquent
    Aquent Seattle, United States

    3 weeks ago

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    Description

    OverviewPlacement Type:
    TemporarySalary (USD): $44 to $49 per hour W2

    Start Date:

    Aquent's leading Consumer Services client is looking to add a Digital Marketing Analyst to their Global Owned Content and Channels team.

    This role will help manage and extend the organic reach of the company's reputational messaging campaigns, while scaling website traffic footprint through owned digital channels.

    This talent will need to have a strong analytical eye, detailed project management skills, and an understanding of content marketing and digital distribution strategies and best practices.

    They must be able to read through campaign data and metrics and translate campaign performance and learnings into reports with actionable insights for upper management stakeholders.

    Strong interpersonal communication skills, a flair for creativity, and experience with content marketing is essential. This is a 7 month assignment to start and might have the potential to extend.

    Please note that the client would like the talent to be opent Key Responsibilities:


    • Ownership over programming marketing placements (like banner ads or search-driven ads) on their website and reporting out performance metrics and insights
    • Collaborating with numerous internal stakeholders and teams including editorial, website production, design, business communication, and paid marketing to source-and create-relevant creative for integrated campaign programming across channels
    • Monitor campaigns to ensure performance is meeting benchmarks and adjust accordingly (targeting, artwork, copy, etc.)
    • Acting as a data expert and strategic partner for editorial and business comms partners to devise programming strategies to reach target audiences through owned distribution channels
    • Create monthly reports for sharing with team/stakeholders and share highlights in team meetings/docs
    • Identify and foster new distribution opportunities across their owned entities
    • Build a testing roadmap for distribution programming, and set up regular A/B tests to optimize content
    • Creating workback schedules and managing key project timelines.
    • Building relationships with team leads and stakeholders across the company We're looking for someone who is digitally savvy, detail-oriented, data-driven, and customer-centric. If you're a seasoned digital marketer who is passionate about great storytelling and effective in developing stakeholder support, plus, you are technically proficient in digital marketing campaign setup, management, and reporting, we have an amazing opportunity for you. This role is a temporary contract-based role open to those based in Seattle, New York City, or San Francisco. The target hiring compensation range for this role is the equivalent of $44.65 to $49.61 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
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