- Engage with clients and agencies to share research based best practices and spearhead initiatives to measure business value by building and operationalizing data-driven learning agendas to highlight how clients can improve business outcomes and optimize revenue.
- Partner with sales to manage a scaled set of accounts, pairing clients with a specific team to support their goals and objectives.
- Support client engagement with third party vendors who will set up and conduct measurement studies.
- Design tests (i.e. conversation lift, brand lift, attribution, etc.) to display the power of good measurement using client data and Meta's technology tools.
- Conduct in depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.
- Offer selective consultation to clients and agencies on business hypothesis to test, measurement design and feasibility or insights interpretation.
- Operate internal and external education and training workshops to raise awareness and advocacy of measurement solutions and analytical best practices.
- In connection with the above duties, apply knowledge and/or skills of SQL, Marketing Mix Modelling, Multi-touch Attribution, Auto-Machine Learning Systems or (Auto-ML) for KPI predictions, Tableau, Datorama, Google Cloud Platform, Google Ads Suite (Google Analytics, Google SA360, Ads Data Hub), TV Attribution and measurement models and reporting, Brand Lift Measurement, A/B Creative Testing and Measurement Strategy, Creating proprietary KPIs for success measurement using advanced statistics, and Python Programming.
- Up to 20% domestic/international travel required.
- Requires a Master's degree in Marketing, Business Administration, Marketing Intelligence, Economics, Statistics, Mathematics, Information Technology, Engineering, or related field. 24 months of exp in the job offered or as a Mkt Research Analyst, Mkt Analyst, Marketing Specialist, Mgr Analytics, Sr Analyst - Business Analytics Engine, Product Mgr, Project Mgr, Consultant, or rel. Experience must include 24 months involving the following:
- 1. SQL
- 2. Marketing Mix Modeling
- 3. Multi-Touch Attribution
- 4. Auto-Machine Learning Systems or (Auto-ML) for KPI predictions
- 5. Tableau
- 6. Datorama
- 7. Google Cloud Platform
- 8. Google Ad Suite (Google Analytics, Google SA360, Ads Data Hub)
- 9. TV Attribution and Measurement Models and Reporting
- 10. Brand Lift Measurement
- 11. A/B Creative Testing and Measurement Strategy
- 12. Creating proprietary KPIS for success measurement using advanced statistics
- 13. Python progamming.
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Description
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.
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