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    Marketing Manager - Salt Lake City, United States - Interiorworx

    Interiorworx
    Interiorworx Salt Lake City, United States

    3 weeks ago

    Default job background
    Full time
    Description
    Krosswood Doors is seeking a dynamic and experienced Marketing Manager to join our team. As a leading manufacturer and distributor of high-quality doors, we are committed to providing exceptional products and service to our customers. This role will be instrumental in driving our merchandising strategy and expanding our presence in big box stores, with a focus on leveraging digital marketing platforms such as Google Ads and managing our online presence through Shopify.

    Responsibilities:
    • Craft and Execute Digital Strategies: Lead the charge in conceptualizing and implementing robust digital campaigns aimed at bolstering brand visibility, driving traffic, and converting leads into sales. Prioritize platforms like Google Ads, Facebook Ads, and Shopify.
    • Hands-on Campaign Management: Take charge of creating, fine-tuning, and overseeing Google Ads and Facebook Ads campaigns. This involves everything from keyword research and ad creation to targeting, bidding, and performance analysis.
    • Mastering Social Media Advertising: Develop and execute targeted Facebook Ads strategies to engage key demographics, employing segmentation, retargeting tactics, and creative experimentation to optimize outcomes.
    • Optimize Shopify Presence: Collaborate closely with our e-commerce team to enhance the Krosswood Doors Shopify store for maximum conversions. This includes optimizing site design, user experience, product listings, and checkout flow.
    • Analytics and Insights: Dive deep into campaign metrics, extracting actionable insights to guide ongoing optimization efforts. Regularly report on performance metrics, providing strategic recommendations for continuous improvement.
    • Team Collaboration: Work hand-in-hand with internal teams, including Sales, Product Development, and Customer Service, to ensure alignment between marketing activities and broader business objectives.
    • Stay Ahead of the Curve: Keep your finger on the pulse of industry trends, best practices, and emerging technologies in digital marketing and e-commerce. Incorporate these insights into our strategies to maintain a competitive edge.

    Requirements:
    • Bachelor's degree in Marketing, Business Administration, or related field.
    • Minimum 3 years of proven experience in digital marketing, with a strong focus on Google Ads, Facebook Ads, and e-commerce platforms (experience with Shopify preferred).
    • Proficiency in managing Google Ads and Facebook Ads campaigns, from setup to optimization to performance tracking.
    • Strong analytical skills, with expertise in tools like Google Analytics or similar platforms.
    • Experience in managing and optimizing Shopify stores, with a knack for e-commerce best practices.
    • Exceptional communication skills, with the ability to collaborate effectively across teams.
    • Self-starter with the ability to juggle multiple projects and priorities.
    • Detail-oriented mindset with a passion for data-driven decision-making.
    • Knowledge of SEO best practices is a plus.
    • Ability to work in Salt Lake City Office. (Not a remote position)
    • Full Time Employee, not looking for contract work.

    Join our team and be part of a company that is dedicated to excellence and innovation in the home improvement industry. We offer a competitive salary, benefits package, and opportunities for professional growth and development.
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