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Vice President Business Development - Napa - Wilson Daniels
Description
WHO IS WILSON DANIELS?Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world's most distinctive wines.
Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.
COME WORK WITH US
We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building.
We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence.
We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.ABOUT THE JOB
The Vice President of Business Development is a senior leadership role responsible for driving the company's long-term growth through strategic supplier partnerships, portfolio development, and revenue expansion across wholesale and ecommerce channels.
This role owns the identification, recruitment, and management of domestic and international winery partners while collaborating closely with Sales, Marketing, Operations, and Supply Chain to ensure commercial success across the U.S.
market.The VP of Business Development serves as a primary relationship owner for key producers and plays a critical role in shaping the company's national wine portfolio, ensuring alignment with market trends, customer needs, and company growth objectives.
ESSENTIAL FUNCTIONS/THE DAY-TO-DAY
Supplier & Producer Development (Domestic & International)
Identify, recruit, evaluate, and onboard new domestic and international winery partners aligned with the company's growth strategy and portfolio vision
Serve as a senior relationship owner for winery partners, working closely with the VP, PCG and executive leadership on strategic alignment and long-term partnership development
Lead and support producer contract negotiations, including pricing structures, commercial terms, allocations, exclusivity, and performance expectations
Actively manage and strengthen producer relationships to ensure engagement, performance, and alignment with company goals
Represent the company at winery visits, tastings, trade shows, and key industry events both domestically and internationally
Portfolio Strategy & Management
Build, manage, and continuously optimize the national and wholesale wine portfolio to align with market demand, customer needs, and financial targets
Partner with Sales, Marketing, and Design teams to ensure portfolio assortment, positioning, and brand storytelling are best-in-class
Monitor domestic and global wine market trends, competitive landscape, and emerging regions, producers, and categories
Ensure portfolio readiness for sales execution, including pricing, brand strategy, and channel alignment
Ecommerce & Digital Growth
Develop and execute ecommerce sales strategies to meet revenue and growth targets across key online marketplaces
Pioneer and cultivate new ecommerce partnerships, identifying assortment, placement, and marketing opportunities to drive incremental sales
Build trusted relationships to position the company as a premium ecommerce supplier
Conduct ongoing competitive and platform research to understand ecommerce marketing, merchandising, and sales strategies
Create, oversee, and optimize product descriptions and digital content for ecommerce platforms
Conceptualize digital marketing initiatives, analyze performance data, and measure ROI to inform strategy
Data, Systems & Cross-Functional Leadership
Oversee supplier onboarding processes, ensuring compliance with internal standards, documentation, and timelines
Manage and maintain accurate product data and digital assets within Salsify, ensuring sales and distribution readiness
Implement and utilize analytics to track sales trends, portfolio performance, and growth opportunities
Collaborate cross-functionally with Sales, Marketing, Operations, Supply Chain, and Finance to support portfolio execution and profitability
Actively participate in weekly, quarterly, and annual sales meetings, preparing insights and strategic updates for internal teams and brand partners
*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.
AM I THE RIGHT FIT?
Not everyone can be a VP, Business Development.
To be seriously considered for the role here is what you'll bring:
Education & Experience:
10+ years of progressive experience in wine importing, distribution, supplier development, or portfolio management
Skills:
Proven success managing domestic and international winery relationships
Strong understanding of U.S. wholesale and ecommerce wine channels
Demonstrated experience negotiating producer agreements and commercial terms
Strategic, data-driven mindset with the ability to translate insights into action
Deep industry knowledge, strong supplier network, and passion for wine
Excellent communication, presentation, and relationship-building skills
Willingness to travel domestically and internationally
Leadership Competencies:
Strategic and growth-oriented leadership style
Collaborative, cross-functional partner with strong executive presence
Ability to balance long-term brand building with short-term commercial execution
High integrity and strong stewardship of producer relationships
Physical requirements:
Work is performed in an office environment and requires the ability to operate standar
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