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    Senior Manager, Marketing - Brentwood, United States - LifeWay

    LifeWay
    LifeWay Brentwood, United States

    1 month ago

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    Description
    Overview

    Lifeway is hiring a

    Senior Manager, Marketing


    for B&H Publishing This Senior Manager, Marketing will lead all the marketing efforts for B&H Publishing Group, a division of Lifeway Christian Resources, including all trade books, Academic resources, and our Bible publishing area.

    You will be responsible for establishing the strategy, plans, campaigns and overseeing the execution for our new releases and backlist titles as well as strategic emphases to achieve business objectives and revenue goals.

    You will lead a team of talented marketers and will be responsible for guiding and growing their knowledge and skills.

    This role involves extensive cross-functional leadership, communications and partnership with other marketing leaders as well as publishing leaders and will require

    project management skills as well as advanced people skills and emotional intelligence.

    If you love marketing books and Bibles, then this could be a perfect role for you We are looking for 10 years of marketing experience as well as 7-10 years of publishing experience.

    Our ideal candidate would be someone with proven professional experience, success in managing and growing a team, excellence in building and strenghtening cross-functional relationships, and can juggle a broad range projects at once.

    We also would love someone with high capacity for strategic thinking while also balancing a view into the day-to-day tasks needed to be successful.

    Why Lifeway?

    Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ.

    Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you.

    Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace.

    We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members.

    Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.

    If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

    Learn more about our culture at
    This is a hybrid remote/in-office position located in the greater Nashville, TN area and relocation assistance is available. #LI-Hybrid

    Responsibilities

    Development and communication of the strategic marketing plan and priorities for each fiscal year to the larger brand management and marketing teams
    Includes defining goals, personnel allocation, investment targets, capacity planning and key milestones
    Manages a team of Marketing leaders and individual contributors to achieve goals

    Ensures strategy teams deliver marketing plans for the purpose of implementation and activation, including: sales & channel marketing use, author/partner engagement, creative team ramp-up, etc.

    Maintains strong partnerships with "client" and "service" teams across the organization
    Ensures healthy workflow by leading the strategy team to comply with partner team processes, timelines, and documentation
    Leads out in the partnership with Lifeway's GTM Operations team in generating a baseline for evaluating marketing performance measurement

    Implements a consistent marketing planning framework which can be utilized by each strategy team or support team, and able to be modified for unique assignments while providing a standard of excellence in planning across the team.

    Some travel required, occassionally overnight
    Qualifications

    Minimum Education Required Bachelor's degree in Marketing, Business, or Communications

    Experience, Skills, & Abilities Required
    Marketing (10 years)
    Publishing Industry Marketing (7-10 years)
    Marketing strategy
    Amazon & Trade Partner Marketing Experience
    Client management/author relations
    B2B & B2C marketing
    Direct and matrixed leadership
    Knowledge, Skills, and Other Abilities Preferred
    Publishing industry knowledge (Bibles & books)
    Digital Marketing
    Print Marketing
    Paid and Organic Social
    Familiarity with Website Maintenance Terminology
    Workfront experience

    #J-18808-Ljbffr

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