- Development and communication of the strategic marketing plan and priorities for each fiscal year to the larger brand management and marketing teams
- Includes defining goals, personnel allocation, investment targets, capacity planning and key milestones
- Manages a team of Marketing leaders and individual contributors to achieve goals
- Ensures strategy teams deliver marketing plans for the purpose of implementation and activation, including: sales & channel marketing use, author/partner engagement, creative team ramp-up, etc.
- Maintains strong partnerships with "client" and "service" teams across the organization
- Ensures healthy workflow by leading the strategy team to comply with partner team processes, timelines, and documentation
- Leads out in the partnership with Lifeway's GTM Operations team in generating a baseline for evaluating marketing performance measurement
- Implements a consistent marketing planning framework which can be utilized by each strategy team or support team, and able to be modified for unique assignments while providing a standard of excellence in planning across the team.
- Some travel required, occassionally overnight
- Marketing (10 years)
- Publishing Industry Marketing (7-10 years)
- Marketing strategy
- Amazon & Trade Partner Marketing Experience
- Client management/author relations
- B2B & B2C marketing
- Direct and matrixed leadership
- Publishing industry knowledge (Bibles & books)
- Digital Marketing
- Print Marketing
- Paid and Organic Social
- Familiarity with Website Maintenance Terminology
- Workfront experience
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Senior Manager, Marketing - Brentwood, United States - The Ladders
Description
OverviewLifeway is hiring a Senior Manager, Marketing for B&H Publishing This Senior Manager, Marketing will lead all the marketing efforts for B&H Publishing Group, a division of Lifeway Christian Resources, including all trade books, Academic resources, and our Bible publishing area. You will be responsible for establishing the strategy, plans, campaigns and overseeing the execution for our new releases and backlist titles as well as strategic emphases to achieve business objectives and revenue goals. You will lead a team of talented marketers and will be responsible for guiding and growing their knowledge and skills.
This role involves extensive cross-functional leadership, communications and partnership with other marketing leaders as well as publishing leaders and will require project management skills as well as advanced people skills and emotional intelligence.
If you love marketing books and Bibles, then this could be a perfect role for you We are looking for 10 years of marketing experience as well as 7-10 years of publishing experience.
Our ideal candidate would be someone with proven professional experience, success in managing and growing a team, excellence in building and strenghtening cross-functional relationships, and can juggle a broad range projects at once. We also would love someone with high capacity for strategic thinking while also balancing a view into the day-to-day tasks needed to be successful.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at
This is a hybrid remote/in-office position located in the greater Nashville, TN area and relocation assistance is available.#LI-Hybrid
Responsibilities
Minimum Education Required
Bachelor's degree in Marketing, Business, or Communications
Experience, Skills, & Abilities Required
