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Assistant Integrated Marketing Manager, Commercial - Buffalo, United States - Beyond Meat
Description
COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions.
Why do you need an animal to create meat? Why can't you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes theylove while feeling great about the health, sustainability, and animal welfare benefits of plant protein.
Our goal is to bring exciting change to the plate—and Beyond.We are looking for a resourceful, strategic and analytical
Assistant IntegratedMarketing Manager, Commercial
who can contribute to the category-defining work we do in the pursuit of feeding a better future.
This individual will support the Integrated Marketing Manager and other marketing leaders to drive growth and excellence in Beyond Meat's foodservice business.
In this role, you'll work closely across Beyond Meat's partner marketing campaigns.As a key member of the global marketing organization, you will work closely cross-departmentally with core marketing and sales functions, as well as external vendors and customers, to support the Beyond Meat go-to-market strategic approach and execute partner marketing campaigns.
A successful candidate must have:
a passion for our mission, a familiarity with the plant-based category and consumer, recent experience in a brand marketing or performance marketing function, and a track record of performing highly in a cross-functional environment.
Experience in the foodservice industry is a plus.The
Assistant Integrated Marketing Manager, Commercial
must be based in the Beyond Meat Headquarters in El Segundo, California.
TASKS, DUTIES, &
GENERAL RESPONSIBILITIES:
Strategic Thinking & Project Management
Responsible for suggesting key opportunities and implications to the marketing plan and long-term strategy
Implements foodservice marketing programs that increase Beyond brand awareness, drive incremental menu integrations with Beyond products, and supports key sales and marketing initiatives
Supports teams to reach plan milestones; inclusive of budget recommendations and management
TASKS, DUTIES, &
GENERAL RESPONSIBILITIES:
Business Analytics & Insights
Utilizes consumer and customer data to identify business insights and strategic solutions to support business growth with mid-level guidance and direction
Provides relevant reports, gathers key competitive intelligence, develops insights, and reports findings to the team through thoughtful analysis and visionary overview
Exhibits a deep understanding of the target audience (B2B or B2C) and consistently utilizes an audience-lens and relevant insights to make recommendations
TASKS, DUTIES, &
GENERAL RESPONSIBILITIES:
Cross Functional Collaboration
Develop strong, trustworthy relationships with partners within and outside of the marketing department
Engages and aligns with appropriate partners to resolve issues and bring new ideas/approaches
TASKS, DUTIES, &
GENERAL RESPONSIBILITIES:
Channel/Customer Marketing Campaigns
Link brand marketing strategy to develop a channel/trade strategy for key customers
Develop account and or channel specific marketing tactics that connect both with the brand strategy and specific sales or customer objectives
TASKS, DUTIES, &
GENERAL RESPONSIBILITIES:
Brand/Creative Development
Assist with the development of sell-in materials and toolkits for the cross-functional marketing team, sales organization, and distributor partners, working with key stakeholders such as Sales, Legal, and PR
Ensure Beyond branding (e.g. logo, brand names, etc) is strategically integrated into partner's marketing and messaging. Ensure alignment between both internal and external stakeholders and Beyond brand standards
QUALIFICATIONS:
Education, Technical Skills, and/or Previous Experience
BA or BS required
2+ years related work experience in a related field
1+ years of experience in a professional role managing a budget
Experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation
Demonstrate analytical ability, specifically around measuring results and leveraging business insights to inform future strategiesEntrepreneurial spirit, motivated by an ability to operate in a fast-paced environment with a demonstrated ability to adapt to change quickly
Highly effective communicator who can align multiple priorities and personalities towards a common goal
Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization
Consistent record of driving creative development
Proficient skills using Google and MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint), Project Management Software (e.g., Smartsheet or comparable applications)
Commitment to Company's values
WORK ENVIRONMENT
HQ office in El Segundo -CA five days per week
Up to 10% travel, as needed for trade events & customer meetings
$80,000 - $950,000 a year
The starting annual base pay for this role is between USD $80,000 and $100,000.
The actual base is dependent upon many factors, such as:
training, transferableskills, work experience, business needs and market demands. The base pay range is subjectto change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
Beyond Meat is an equal employment opportunity employer.
Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.
If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration.
Beyond Meat reserves the right to defer or close a vacancy at any time.For all U
S based roles:
Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
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