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    Supervisor, Social Media Strategy - New York, United States - Edelman

    Edelman
    Edelman New York, United States

    2 weeks ago

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    Description

    ???? **Privacy Notice**

    **Supervisor, Social Media Strategy - Retail**

    New York / Edelman Digital / Full-Time **This role is open to be based from: New York, NY; Chicago, IL**

    Edelman is looking for a Supervisor, Social Media Strategy to join our growing team of social strategist, practitioners, and community experts supporting one of Edelman's largest clients, a top retail brand. As a Supervisor, Social Media Strategy, you will be responsible for developing and executing innovative social and digital marketing strategies to build brand advocacy with existing fans and capture the attention of new customers. You will use your passion for social media to think big, take calculated risks, and propose bold programs that will make our retail clients stand out from the crowd. You will partner with clients and creatives to bring community and brand-enhancing work to market, across all social channels and stages of the customer journey. **Responsibilities and Expectations:**

    + Exhibits solid understanding of key client information including general business strategy, industry issues and trends, products/services offered, key customers and competitors in the digital and social marketplace

    + Articulates insights gleaned from social, conversational, and community trends, artfully organizing information from observations to strategic and actionable insights

    + Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution

    + Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying and evaluating new opportunities as appropriate for client objectives

    + Create and document best practices for community management, including workflows, tools, and responsibilities.

    + Evaluate, own, and optimize community management successes for clients

    + Coordinate community engagement activations for large-tier social media and digital campaigns and events across markets

    + Provide oversight for a team of community managers by motivating, coaching, consistently providing feedback, and holding them accountable to both successes and setbacks

    + Work collaboratively with across teams and functions to ensure that the brands communications/marketing objectives and strategies are met

    + Flexible and agile with the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment

    + Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently with operational excellence

    + Serves as a positive role model; supports and respects colleagues, clients, and partners;

    + Listens and asks the right questions during day-to-day work; upholds creative, ethical, and legal standards

    + Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints

    + Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work

    + Always takes feedback as a constructive learning opportunity and acts upon it

    + Actively takes interest in understanding earned media and coordinating integrated campaigns with full teams including strategy, media relations, intelligence, and creative.

    **Qualifications:**

    + At least four years of experience in digital or social media related efforts, with at least two years overseeing social media community management for a public brand

    + A passion for communities and social media with a solid grasp of integrated communications and emerging trends

    + Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Khoros, Sprinklr, and/or Brandwatch is a plus

    + Exceptional communication skills, both written and verbal

    + Proficient in Microsoft applications, specifically Microsoft PowerPoint

    + Demonstrated track record of developing and executing creative, engaging and successful social media advocacy programs for clients; experience in retail a plus

    + Experience in client relations, including having the ability to understand and assess a clients communication needs and meet those needs through successful social programs

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