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    Head of Marketing and Sales - San Francisco, CA, United States - Tatcha

    Tatcha
    Tatcha San Francisco, CA, United States

    1 week ago

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    Description

    As the Director, Retail Marketing & Sales, you will be responsible for building the development and driving the execution of strategies to propel the Tatcha business in North America across retail channels.

    SALES STRATEGY & P&L MANAGEMENT
    Accountable for a keen understanding of the business in each channel, making execution recommendations based on ongoing performance metrics, competitive environment, and merchandising analysis
    Work with planning teams to build retail and net sales target for channel, and track performance
    Propose annual marketing budget for channel's marketing needs; track spending and COOP to budget, review and process all invoices, provide ad hoc analysis, drive reconciliation

    RETAIL MARKETING

    Own full 360 retail marketing programming and develop comprehensive understanding of all key channel levers that increase visibility, in turn driving awareness and sales.

    com levers, animations, marketing events, media, digital marketing, social media and COOP
    Adapt brand materials for channel-specific needs in-store and online. Help develop, distribute and manage brand content (including marketing comps, promos, samples, gratis, copy content, images)
    Collect & analyze reports for retailer specific programs and make recommendations based on data
    Advocate and negotiate brand/product placement opportunities; understand different sampling opportunities, negotiate accompanying marketing levers, ensure seamless execution and recap performance
    Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders

    MERCHANDISING
    Accountable for a keen understanding of the business in each channel, making recommendations based on ongoing merchandising analysis, performance metrics and competitive environment
    Determine in-store assortments across channels and fixture types/visual merchandising
    com merchants on site merchandising
    Advocate for strategic secondary merchandising (beauty on the fly, towers, etc)

    Communicate product opportunities including exclusives and sets to product marketing team; Manage all visual merchandising programs - homebay and secondary placements - from brief through execution.

    Act as key liaison with merchants/VM teams, internal creative team, and VM vendor. Ensure ongoing alignment with sales and education, with key attentiveness to field feedback
    Act as key partner to sales and education team, aligning on priorities and calendar timing
    Work with internal creative and brand marketing teams to brief and partner on execution of marketing assets; To succeed in this position, the following qualities are paramount:
    Knowledge and passion for the beauty industry and retail environment
    Excellent communication and project management skills
    Creative thinker and problem-solver
    Bachelor's degree with 8+ years in retail marketing, with experience in beauty, including multiple specialty retailer experience
    Proficient in Microsoft Office applications (Excel, Word, PowerPoint) and Google Suite (google docs, google slides, etc)

    This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

    In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays.

    Tatcha is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

    To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data.

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