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Email Marketing Manager - Diamond Bar, United States - Specialty Equipment Market Association (SEMA)
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Description
EMAIL MARKETING MANAGER
About Us:
We are a leading company in the digital marketing industry with a focus on email marketing strategies.
RESPONSIBILITIES:
- Management of the email marketing system across various business units.
- Development and maintenance of a comprehensive email calendar, ensuring optimal engagement strategies.
- Building and testing emails for compatibility across different devices and email platforms, following responsive HTML design principles.
- Staying updated on the latest email tools, techniques, and strategies to enhance performance and effectiveness.
- Ensuring CAN-SPAM compliance for high deliverability and channel health.
- Serving as a subject matter expert in email marketing, content management, and automation tools.
- Configuring and deploying different types of emails, newsletters, campaigns, and journeys.
- Monitoring and reporting on email engagement metrics.
- Collaborating with stakeholders and data team for effective email audience segmentation.
- Developing lead generation forms in coordination with the IT team when linked to email marketing efforts.
- Providing consultations and training for internal stakeholders on utilizing the email marketing system.
- Managing relationships with external vendors.
RELATIONSHIPS:
- Reports to Digital Marketing Director.
- Supervises Email Production Specialist.
- Collaborates closely with the IT department.
- Interacts with association staff, departmental stakeholders, and external vendors.
REQUIREMENTS:
- Bachelor's Degree required.
- 3-5 years of relevant work experience with enterprise marketing automation platforms and 3rd party software services.
- Proficiency in HTML/CSS, JavaScript, and email marketing best practices.
- Ability to work independently with attention to detail and task prioritization.
- Strong communication and advocacy skills for email marketing strategies.
- Analytical mindset and experience with tools like Google Analytics.
- Familiarity with CRM systems and Microsoft Excel.
- Organizational, strategic, and creative thinking abilities.
- Willingness to occasionally travel for business needs.