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Marketing and Communications Manager - Duluth, United States - Minnesota Council of Nonprofits
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Description
Job Title:
Marketing and Communications Manager
Job Summary:
The Marketing and Communications Manager is responsible for engaging the public through implementation of the organization's annual fundraising and marketing strategy and plan.
Reports to:
Director of Philanthropy
Classification:
Exempt
Salary Range:
$60,485 (Median) to $72,580 (Maximum)
Job Location:
Duluth or Grand Rapids, MN
Essential Functions:
1.
Personally commit to and support a diverse, equitable and inclusive workplace where all voices are sought, heard, and respected.
2.
Keep up to date on industry trends, have working knowledge of the Feeding America Partner Food Bank Agreement requirements, information contained on HungerNet, and the Learning Hub, as it relates to the Marketing and Communications Manager position.
Cultivate positive relations with agency and community partners, program participants, staff, volunteers, donors and other constituents.
4.
Work with the Director of Philanthropy and other development staff to support the organization's fundraising and marketing strategy and achievement of strategic goals.
Develop, implement, monitor, and evaluate the annual multi-channel marketing plan in collaboration with the Director of Philanthropy.
6.
Ensure communication and materials are brand consistent, informative, and accurately convey the organization's mission, vision, programs and services; as well as adhere to Feeding America Partner Agreement requirements.
Work with the graphic designer, printer, and other vendors to develop electronic and printed communication materials including (but not limited to) direct mail, logos, graphics, advertisements, signs, truck wraps, brochures, fliers, posters, postcards, and other assets.
Monitor inventory of, and order, letterhead, envelopes, business cards, volunteer gifts, staff apparel, thank you cards, etc. and maintain positive relationships with product vendors.
9.
Create, implement, monitor, and evaluate Social Media (Facebook, Twitter/X, Instagram) to ensure broad public support and achievement of strategic goals.
Develop and implement electronic/email communication to engage targeted marketing audiences.
12.
Manage and evaluate digital marketing strategy including (but not limited to) paid advertising, SEO (E.g., Google AdWords), etc.
13.
Respectfully gather and ensure ethical use photos, stories and testimonials for communication materials adhering to established compensation and privacy policies.
Nurture regional media relations and other pertinent communication partners.
Write press releases and communication materials and submit strategic content to regional media and/or other partners.
15.
Update and maintain regional media and communication lists/database.
16.
Ensure development of audio, video, and other materials for dissemination.
17.
Assist in the coordination and host of tours and represent the organization at regional meetings, events, and activities.
Qualifications Required:
Bachelor's
Degree in marketing, communication, public relations, journalism, or
related field, or equivalent; plus, three to five years of related
experience.
Experience
in market plan development and management
Experience
in managing an engaging social media presence
Knowledge
of, or experience in, managing an effective digital marketing strategy
Strong
writing, interviewing and photography skills
Strong
communication, interpersonal and persuasion skills
Strong
organization skills and an attention to detail
Ability
to manage multiple priorities and deadlines
Ability
to work independently, exercising initiative and sound judgment
Ability
to work as a team with various staff members
Computer
proficiency including experience with Microsoft 365 (Word, Publisher and
PowerPoint); Adobe Creative Suites, InDesign, Illustrator, Photoshop,
Constant Contact and WordPress
Possess
and maintain a valid driver's license and reliable transportation
(position requires some regional travel)
Qualifications Preferred:
Knowledge
of non-profit programming; interest in hunger issue or related social
services
Connection
to NE/Central Minnesota and NW Wisconsin business/media/marketing
community
In instances of a federal, state or locally declared emergency, Second Harvest is typically considered an essential service and emergency responder; all of its employees may be called in to perform regular or emergent duties.
Developed 10/20/23#J-18808-Ljbffr