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Marketing Specialist
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Marketing Specialist - Houston, United States - American Bureau of Shipping
Description
The Marketing Specialist is responsible for implementing marketing strategies in support of business development objectivessupporting the oil, gas, and chemical industry .
What You Will Do:
Assists the Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans.
Maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization.
Participate in business development update meetings and share corporate marketing campaigns and ideas for implementation.
Aligns portfolio of ABS products and services with market needs and drivers.
Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.
Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
Stays actively informed on significant business and technical activities across the enterprise.
Research and build awareness of competitors' market positions, business strategies, and competitive advantages.
Assist in developing, authorizing, and editing marketing material and other sales enablement to content.
What You Will Need:
Education and Experience
Requires a bachelor's degree in a related discipline.
Requires five years of marketing-related experience.
Knowledge, Skills, and Abilities
Previous experience in marketing-related positions.
Good working knowledge of MS Office applications.
Strong interpersonal and team skills.
Must be able to assume a high level of individual responsibility.
Professional creativity and flexibility are essential.
Familiarity with one or more of the oil, gas and chemical sectors is advantageous.
Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Reporting Relationships:
Reports to a Manager, Director, or Executive level position and has no direct reports.
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