Director of Marketing - Bristol, United States - Roger Williams University

Roger Williams University Bristol, United States

3 weeks ago

Description

Job Description:

Reporting to the Chief Marketing Officer (CMO), the Director of Marketing is responsible for the creation, implementation, and leadership of the University's Marketing Plan. The Director of Marketing focuses on content strategy, digital advertising, and website content development while maintaining cost-effective campaigns across multiple social, search, and traditional advertising programs. The Director executes the overarching marketing strategy, focusing on analytics to inform decision-making of plans to achieve University goals.

Essential Functions/Characteristics

Assist in the creation of content that demonstrates understanding and sensitivity to inclusive branding and the diverse backgrounds of the RWU community.
Manage multiple projects simultaneously.
Adhere to the technical, branding, and style standards of the University.

Marketing

Implement a comprehensive marketing strategy that includes marketing initiatives, SEO, SEM, social media, email campaigns, and other online channels to drive lead generation and audience engagement.
Manage program-specific needs across various recruitment campaigns.
Create, monitor, and pivot digital ad strategies across search and social platforms.
Assist with planning traditional media spending for brand awareness.
Lead brainstorming sessions to generate innovative and compelling ideas for trending and impactful video and marketing campaigns that support philanthropy efforts.
Collaborate with the entire MarCom team to produce multimedia content.
Manage the budget, allocating resources to initiatives with the highest return on investment.

Website

Work with the Web Content Manager to update website content and functionality.
Develop and execute a content strategy that positions RWU website information architecture and sets SEO best practices.
Ensure data oversight and best practices, including ADA compliance and adherence to GDPR and international data regulations.
Manage the overall performance and optimization of the website.
Oversee projects with third-party vendors and freelancers, when utilized for web development.

Data and Analytics Reporting

Manage digital marketing technologies and integration of various platforms into the department, including developing and analyzing dashboard key performance indicators, monitoring the progress of goals and objectives, benchmarking against key competitors in higher education, and aligning with the strategic priorities.
Develop and analyze dashboard key performance indicators and monitor the progress of goals and objectives, benchmarking against key competitors in higher education and aligning with the strategic priorities and regular reporting.
Use data gathered from numerous sources to develop unique insights to leverage content and drive decisions.

Requirements:

Bachelor's degree in Marketing, Business, Digital Media, Marketing, Design, Communications or a related field.
Minimum of 5 years experience in digital media and marketing management.
Proven success with crafting content and tactics that inspire engagement on behalf of a brand.
Excellent verbal and written communication skills.
A strong familiarity with the Associated Press writing style.
Substantial experience building reports and assessing G4 Analytics, Meta Insights, and social monitoring tools.
Experience driving successful media campaigns through organic, SEO, branded, and sponsored content.
Working skills in Drupal and Adobe Creative Suite.
Strong attention to detail and follow-up skills.
Ability to meet deadlines and identify and resolve complex problems independently.
Successful experience working in a team setting.
Work occasional nights and weekends.
Excellent project management skills.
Demonstrated experience in improving processes and implementing solutions to ensure the team functions efficiently and maintains quality standards.

Preferred Qualifications

G4 Analytics, Google Tag Manager, Slate, and Siteimprove.
Experience in Higher Education.

At the University's discretion, the education and experience prerequisites may be accepted where the candidate can demonstrate, to the satisfaction of the University, an equivalent combination of education and experience specifically preparing the candidate for success in the position.

Additional Information:

Roger Williams University is an affirmative action/equal opportunity employer and committed to a diverse workforce. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law. For information on our Non-discrimination policy, visit here.

RWU prohibits all forms of discrimination on the basis of sex in its education programs and activities and is required by Title IX of the Education Amendments of 1972 (Title IX) and its implementing regulations not to discriminate in such a manner. Complaints of Title IX sexual harassment should be reported to the Title IX Coordinator at the contact information listed below. Details regarding the formal complaint process can be found here: Title IX Sexual Harassment Policy and Procedures. All complaints of sexual harassment will be taken seriously and responded to promptly. TITLE IX COORDINATOR: Dr. Jen Stanley, 1 Old Ferry Road, Bristol, RI 02809 / Phone Number: /Email Address:

Salaries for new hires at Roger Williams University usually fall within the minimum and midpoint salary ranges.
$76,977 - $85,000

Application Instructions:

Please attach a resume, cover letter, and include a link to any samples that demonstrate marketing capabilities. Include a list of three (3) professional references. All candidates will be expected to demonstrate marketing experience. In your cover letter/letter of interest, in addition to listing how your qualifications meet the requirements of the position, please include information about how you would be able to contribute to RWU's diversity, inclusivity, and equity goals.

Department:

Marketing & Communications

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