- Oversee, manage, and build an Internal Marketing Team comprising two associates: a creative/Design Director and a Website/Social Media Associate.
- Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for customized metalwork products, Dealer Showroom merchandising displays, and marketing services to the Kitchen Bath and Plumbing Industries
- Develops and manages marketing operating budgets for Dealer Showroom and Customer Direct Sales domestically and internationally.
- Plans, manages and oversees advertising and promotion activities, including print, online, electronic media, and direct mail to crucial business channels, such as retail/wholesale dealer showrooms and customer direct channels.
- Oversees, develops and manages new product design/development processes, product market positioning, packaging, and pricing strategy to produce profitable long term market share domestically and internationally.
- Ensures effective control of marketing results and takes corrective action to guarantee that marketing objectives are achieved within designated budgets.
- Monitors competitor products, sales, and marketing activities in all product channels.
- Establishes and maintains relationships with outside marketing & design service firms, industry influencers, and key strategic sales partners in all product channels
- Guides preparation of marketing activity reports and presents them to the executive management team.
- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
- Analyzes and controls expenditures of the Marketing Department to conform to budgetary requirements.
- Assists other departments in preparing internal
- Bachelor's degree in marketing, business administration or related field
- MBA preferred
- Minimum 8-12 years of marketing experience
- Supervisory Experience required
- Experience in Retail displaying showroom venues, Websites, and
- Proficient with Microsoft Office, WordPress, Photoshop, Keyshot, or similar programs.
- Exceptional written and verbal communication skills
- Strong interpersonal skills
- Comfortable working in a fast-paced environment
- Hands-on, with the ability to multi-task
- Must possess a high level of customer service
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Marketing Director - Warwick, United States - Palmer Industries Inc
Description
Job DescriptionJob Description
Key Duties & Responsibilities:
Works closely with Palmer Internal Design Team:
CDO (Chief Design Officer), General Manager-Drafting/Design Engineering Department
for Sales, Drafting, Accounting, and Manufacturing.
Key Professional Qualifications:
Marketing methods.
Company Description Palmer Industries is a fast growing, independently owned metal furnishings manufacturer (owner on-site). Our products are architectural in nature, of very high quality, and appeal to a discerning designer market.
Our products are sold via a national network of upscale bath and kitchen dealers, as well as directly to the designer and hospitality segments.
Company DescriptionPalmer Industries is a fast growing, independently owned metal furnishings manufacturer (owner on-site). Our products are architectural in nature, of very high quality, and appeal to a discerning designer market.
Our products are sold via a national network of upscale bath and kitchen dealers, as well as directly to the designer and hospitality segments.
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