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    Manager, Paid Social - New York, United States - The Ladders

    The Ladders
    The Ladders New York, United States

    3 days ago

    Default job background
    Description
    Digital Matter is a new breed of consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of integrated marketing, optimization, training, data strategy, and analytics. We are looking for a Paid Social Manager to support a growing portfolio of Retail & Luxury Goods clients.

    The Role

    As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta & TikTok. Experience with Reddit, Pinterest, Snap, and X (formerly Twitter), a plus.

    Responsibilities
    • Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
    • Manage 1 Senior Associate who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
    • Assist with campaign architecture & execution
    • Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
    • Provide insightful recommendations based off best practices as they align to the client's overarching goals inclusive of creative, copy, audiences, and placements; analyze 'best in class' creative examples in market to put forth recommendations & creative requests accordingly
    • Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
    • Provide recommendations (internal & external) around audience targeting based on client priorities
    • Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
    • Consistently keep team informed on status of projects verbally and/or in writing
    • Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
    Requirements
    • 3+ years of hands-on Paid Social campaign management experience
    • Proficient in Microsoft Excel & PowerPoint
    • Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
    • Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
    • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
    • BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
    Offer
    • Competitive salary + year-end bonus tied to Company performance
    • Full coverage health insurance including Medical, Dental, and Vision
    • 401K with company contribution
    • Unlimited vacation days
    • Paid parental leave
    • Digital Matter cell phone plan
    $87,000 - $106,000 a year

    Additional Benefits Include The Following:

    Medical insurance

    Vision insurance

    Dental insurance

    401(k)

    Paid maternity leave

    Paid paternity leave

    Commuter benefits

    Disability insurance
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