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    Chief Marketing Officer - San Francisco, CA, United States - The Round, Inc.

    The Round, Inc.
    The Round, Inc. San Francisco, CA, United States

    3 weeks ago

    Default job background
    Description
    A unique dating brand that arranges same and next-day dates over shared experiences in under 10 minutes.

    We're looking for a Chief Marketing Officer who is ready to guide our company & brand through growth as we scale our product.

    As our CMO, you have the opportunity to use your marketing skillset to change relationship paradigms across the world.

    As a member of the executive team, you'll work closely with The Round's CEO to oversee the future of The Round's marketing organization and strategy.

    You'll be integral in directing our brand vision, voice, and strategy, with accountability for growing our user base as we launch across the country.

    In this role, you will forge partnerships, create and execute campaigns, and grow user growth for The Round across all channels.

    You will build, coach and manage a team of innovative marketers, who will use creative & data-driven strategies to hit growth targets in new and existing markets in major US cities and beyond.

    Build a world-class brand for a product that people love and need : You'll be responsible for overseeing the way people interact with our brand.

    As our CMO, you'll reach people through experiences, content on our social channels, blog, through public relations, partnerships, and more.

    You'll be the one to spearhead all marketing efforts that guide people to our app and keep them engaged for life-long relationship insight along the way.

    Help to establish our voice at The Round : You'll be instrumental in crafting how we communicate our mission, vision, and values - whether it's written, visual, or experimental.

    From building a strong team and working with the world's top dating experts to creating original, engaging pieces, posts, and podcasts, all the way to throwing events and working with influencers, you'll be responsible for creating experiences and content for our users to engage with and share with their friends.

    Meaningfully shape our future brand, marketing content and product strategy: You'll oversee strategic planning across marketing channels: brand, field, digital, partnerships (non-revenue), regional marketing and engage with our community, to gain insights to help us serve them better.

    We will produce new types of marketing efforts based on these insights and ultimately you'll work with our product team to inform what we do next.

    This gives us a green field to work with.

    With this role, you'll have the opportunity to execute your abilities in creative brand direction, grassroots field marketing, partnership and campaign creation, team building and management, as well as data & analytics.

    You'll be able to grow as an expert in mobile marketing, dating, and branded content, while working to establish The Round as a leader in the space.

    We're here to build a lasting brand for our community to depend on for action, insight, and authenticity, from a first date with a new friend, to a thousandth date with a significant other.

    Our close-knit team is distributed across the USA, much like our community. We share a passion for bringing people together face-to-face to create memorable dating experiences and our product echoes this.

    Our engineering team sits in Austin while our marketing teams sit in New York City, San Francisco, and Los Angeles.

    After a match is made, The Round helps schedule a date within 48-hours at a mutually enjoyed location.

    As a member of the executive team and head of our marketing organization, you'll work closely with our CEO to oversee the future of The Round's integrated marketing strategy, building a new brand vision, voice, and strategy from the ground up.

    You'll build and manage a team of mission-driven individuals working together to create the best dating experience in the world.

    You'll lead a data-driven marketing strategy, including the end-state vision of how we use consumer data and insights to drive segmentation, targeting, messaging and campaigns, and how those can be adapted as we launch and grow.

    You'll lead of the brand from a marketing perspective - owning consumer knowledge, market knowledge, brand briefs and campaign calendar, executing a full-funnel strategy that bridges "always-on" and campaign calendars.

    You'll lead the collection and analysis of regional market information, drawing conclusions on market trends and customer dynamics, to define opportunities for The Round to grow user base.

    You'll manage freelancers (and contributing yourself) to create / schedule our blog content, press releases, social cross-promotions, while improving our ASO/SEO.

    You'll create and iterate on content, voice, photography and brand editorial guidelines ensuring that each piece of content produced conveys our brand elements.

    You'll track and analyze marketing related data in order to reduce CAC and increase downloads through iterative processes.
    Your KPIs foster user growth and retention while creating positive brand sentiment:
    App downloads and user retention
    Social, blog and website traffic
    Audience conversion to app users
    Content subscribers and social shares
    You've succeeded in creating marketing standards and frameworks integral to growing new brands.
    You're a creative, out-of-the-box thinker who is unafraid to execute on new ideas outside of traditional marketing channels. You can manage processes strategically, and are comfortable and confident with owning and executing our brands marketing strategy.

    You've shown a knack for working independently, though you're excited to help build our brand and culture alongside teammates across The Round.

    Is this role only full-time? Can I work remotely?

    Be sure to share any materials that help us get to know you better, such as your LinkedIn profile, resume, writing samples, and social profiles.

    "
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