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    Senior Digital Marketing Specialist - Irvine, United States - Devz AI Technologies Inc

    Devz AI Technologies Inc
    Devz AI Technologies Inc Irvine, United States

    3 weeks ago

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    Description

    POSITION DESCRIPTION

    At , we are pursuing the revolution of software development by building an AI-powered product to create and monitor software for anyone to use.

    A dynamic team, we work, collaborate, and build in a fast-paced environment, and we are looking for a talented Senior Digital Marketing Specialist to join us who has an eye for visually appealing and engaging marketing materials and brand content and have primary ownership of the company's marketing efforts and direction.

    They would help manage the end-to-end operations of marketing campaigns and digital content creation.

    A successful candidate should have a knack for PR and creating engaging content, a high attention to detail and the ability to juggle and organize multiple tasks.


    QUALIFICATIONS
    Bachelor's degree in marketing, communications or related field
    5-7 years of digital marketing experience

    Experience in:
    setting marketing goals in coordination with the overall team and company goals
    determining what marketing strategies to implement to meet the goals and further grow the company
    creating various branding content like presentations, brochures, documents, posts, and images
    Creating and running ad campaigns on major online platforms (ex. Google Ads, Twitter, YouTube, etc.)
    Managing campaigns through various ad management platforms (ex. Google Analytics, Linked Campaign Manager, Facebook Campaign Manager)
    analyzing and reporting on the company's digital presence and marketing campaigns
    SEO techniques and best practices
    Strong communication skills, both written and verbal for both internal and external communications
    Creative problem-solving skills and enjoys brainstorming new marketing methods, approaches, and content
    Self-starter with ability to work independently
    Comfortable with multitasking in a deadline-driven environment
    In tune with the latest marketing trends and techniques
    Experience working with digital marketing and/or advertising campaigns
    Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)
    Basic photography, image and video editing, and graphic design skills


    DUTIES AND RESPONSIBILITIES
    Create digital content that aligns with the company's mission and goals
    Develop and execute on digital marketing campaigns for the company across social media, search, and other online channels
    Monitor campaign performance and adjust designs, copywriting, and campaign attributes as needed to achieve the campaign goals
    Ensure tagging, conversions, event-tracking are all configured properly across the involved platforms
    Provide recurring reports and presentations on marketing performance
    Suggest subsequent marketing strategies
    Monitoring company's social media accounts to analyze user behavior to suggest strategies to maximize engagement
    Review website and platform engagement through user and traffic analysis platforms to guide marketing strategy
    Design graphical and textual content to use in marketing, branding, and promotional efforts
    Coordinate with the UX team to implement email and digital social media content designs
    Coordinate with the development team to implement marketing-related updates, such as UI/copywriting updates, tagging updates
    Performing market analysis and research on the latest trends in marketing and social media engagement

    NICE-TO-HAVES
    Experience planning and hosting marketing efforts at events and conferences for brand awareness, lead generation, and/or partnership exploration

    #J-18808-Ljbffr
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