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    Director of Marketing - Fort Wayne, United States - Marketing Deluxe

    Marketing Deluxe
    Marketing Deluxe Fort Wayne, United States

    2 weeks ago

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    Description


    We are looking for a dynamic and seasoned marketing leader with a passion for boating to harness the power of the Harris Pontoon brand.

    This leader will be responsible to deliver global strategic marketing leadership across the Harris business with key areas of responsibility that include product marketing, consumer engagement, insights & analytics, dealer enablement and digital marketing.

    S/he will be responsible for the development of revenue-generating strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement.

    The role is integral to fueling continued growth for the brand and will be responsible for managing a multi-million-dollar budget to deliver optimal marketing impact and increased customer value.

    If inspiring marine participation and engagement through exceptional products and brand experiences excites you, apply today.

    The ideal candidate will need to reside within a commuting distance or be willing to relocate to the Fort Wayne, IN area.


    Responsibilities include:
    Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand:
    Drive global brand building to enhance leadership position and the position brand to meet the changing needs of consumers
    Develop and implement strategic marketing plan in alignment with business objectives
    Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies
    Oversee the development and execution of product launch plans, dealer marketing, sales promotions and product lifecycle marketing
    Ability to drive business outcomes and prioritize marketing support that delivers the greatest return to the business
    Work cross functionally with category management, sales and product development to ensure 360-degree execution of the commercialization plan
    Drive digital transformation in partnership with division digital marketing department to deliver on contemporary brand experiences that are measurable and garner consumer insights depth
    Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and business strategy
    Leverage and build talent, tools and internal practices to increase the capability of the function
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