Creative Lead - Bannockburn, United States - Biolife Plasma Services

Mark Lane

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Mark Lane

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Description

About BioLife Plasma Services


Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases.

While you focus on our donors, we'll support you.

We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

  • BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd. _

Accountabilities

  • Grow awareness of BioLife and of plasma donation overall and create advocacy, inspiring plasma donation evangelism
  • Partner across the marketing team to establish and drive the creative vision of BioLife
  • Manage creative projects, timelines, and budgets effectively, ensuring timely delivery of assets within allocated resources
  • Inspire creative executioners from concept to completion, ensuring that work is on brand, on strategy, on schedule, and executed with excellence
  • Move bold, creative work for a variety of channels, including traditional, digital, and outofhome, through the system with efficiency
  • Design, document, and enforce a bestinclass creative process
  • Lead brainstorming sessions and creative workshops to generate innovative ideas and solutions that drive brand awareness, engagement, and loyalty

Dimensions and Aspects

  • Create the vision for campaigns in partnership with performance and channel leaders and collaborate with creative support, largely provided by agency partners, to execute
  • Act as a working leader, generating your own ideas and experiences while inspiring your teams to do the same
  • Maintain a high level of accuracy, quality, and impact across all creative projects
  • Translate marketing objectives into strategically sound ideas and manage the creative process from concept to completion
  • Responsible for managing concepting and executing photoshoots
  • Maintains a wellorganized and easily searchable library of onbrand photography and creative assets
  • Identify opportunities to leverage existing creative in new ways, achieving campaign goals with efficiency
  • Lead effective presentations that create excitement, persuade stakeholders, and demonstrate how the creative delivers on the strategy
  • Stay informed about industry trends, channel and creative best practices, and emerging technologies in design, advertising, and branding to continuously elevate the brand's creative output
  • Foster a collaborative and supportive work environment within the broader team, encouraging open communication, ideasharing, and professional development opportunities
  • Serve as a brand ambassador, advocating for creative excellence and brand integrity across all touchpoints and interactions
  • Engage in relationships with external creative partners and agencies acting as a key stakeholder in creative decisions
  • Regularly interface with senior leadership and put them first, listening to understand their obstacles and hunting for solutions that are innovative and fresh
  • Support the design of executivelevel BioLife presentations as needed

Key Skills, Abilities, and Competencies

  • Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
  • Significant experience working with and/or leading crossfunctional and global teams
  • Ability to build strong relationships and interact with all levels within the organization, including top leadership
  • Demonstrated executive presence and experience managing hightouch relationships and highly sensitive business matters involving strategy and planning
  • Strong organization skills, ability to influence and negotiate competing priorities with success
  • Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution
  • Polished communications and presentation skills, including written and oral communication of executive level information and recommendations; global and crossfunctional communications
  • Strong analytical and decisionmaking ability, including ability to synthesize complex and diverse inputs to a problem, and recommend solutions/ preferred options
  • Able to challenge project assumptions in order to resolve conflicts, optimize schedule, costs and quality and ensure alignment of asset goals and objectives
  • Fluency (spoken and written) in English

Living our leadership behaviors is a basic expectation for Takeda leaders that include:

  • Focusing on few priorities
  • Inspiring and enabling people
  • Elevating the capabilities of our organization
  • Demonstrating strategic enterprise thinking
  • Fairness
  • Integrity
  • Honesty
  • Perseverance
  • Putting the Patient at the Center
  • Building Trust with Society
  • Reinforcing our Reputation
  • Developing the Business
  • Effective Coaching and Counseling Skills
**Complexi

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