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KERING Senior Web Analyst - St Albans, United States - Kering SA
Description
KERING Senior Web Analyst page is loaded
KERING Senior Web Analyst
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locations
PARIS
time type
Full time
posted on
Posted 30+ Days Ago
job requisition id
R127954
Summary
Groupe de Luxe mondial, Kering regroupe et fait grandir un ensemble de Maisons emblématiques dans la Mode, la Maroquinerie et la Joaillerie : Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, ainsi que Kering Eyewear et Kering Beauté. En plaçant la création au cœur de sa stratégie, Kering permet à ses Maisons de repousser leurs limites en termes d'expression créative, tout en façonnant un Luxe durable et responsable. C'est le sens de notre signature : Empowering Imagination. En 2023, Kering comptait collaborateurs et a réalisé un chiffre d'affaires de 19,6 milliards d'euros.
Rejoignez-nous pour façonner à nos côtés le Luxe de demain.
Job Description
Au sein Kering Digital, l'équipe Data Intelligence est un centre d'expertise sur l'utilisation de la donnée pour le groupe et ses Maisons. Nous avons développé des expertises autour de la business intelligence (BI), l'analyse de données et l'intelligence artificielle (AI) pour répondre aux problématiques business du groupe. Nous avons des équipes à Paris et à Shanghai.
Plus particulièrement, l'équipe Data Analytics est responsable d'analyses de données pour le compte de plusieurs équipes au sein des Maisons du Groupe.
Nous sommes actuellement à la recherche d'un(e) Senior Web Analyste pour intégrer l'équipe Data Analytics.
Votre opportunité
En tant que senior web analyste, vous assurerez, pour nos parties prenantes, la collecte, le suivi et l'analyse des données web pour permettre la connaissance du business e-commerce et de ses enjeux, ainsi que le compréhension des leviers clefs à activer pour influer la performance.
Vous travaillerez principalement avec les équipes e-commerce (performance digitale, optimisation du taux de conversion, contactabilité...), media et privacy.
Comment vous allez contribuer
Vous coordonnerez les équipes pour assurer la collecte et la qualité des données web : Plan de marquage / Validation tracking pre/post mise en production / Suivi des régressions et de la qualité du tracking
Vous participerez à la conception et la mise en place des outils clefs (dashboards etc) pour le suivi de la performance digitaleVous serez d'ailleurs l'administrateur et l'interlocuteur clef pour Kering corporate et les Maisons des solutions web Google (GTM, GA...) et vous gérerez la relation avec nos autres partenaires (Seenaptic...)
Vous mènerez des analyses pour approfondir la compréhension de la performance digitale et déterminer les leviers sur lesquels agir pour générer de l'impact business (optimisation du taux de conversion entre autres)
Vous assurerez, avec l'aide d'experts de Kering Corporate et de nos partenaires, la conformité des sites de Kering et de nos Maisons avec les règles de Privacy
Vous construirez des relations fortes avec nos interlocuteurs business e-commerce afin de comprendre finement leurs problématiques et de les accompagner dans la conception et la réalisation des leurs roadmaps
Vous serez responsables de l'animation d'une communauté de business analystes e-commerce issues du groupe et de nos Maisons
Vous vous coordonnerez avec les autres seniors analystes de Data Analytics et de la Data Intelligence Team et vous contribuerez activement à une communauté d'analystes (au sein de Kering Corporate et des Maisons).
Vous serez intégré(e) à l'équipe Data intelligence et bénéficierez des talents et des outils mis en place dans l'équipe
Qui êtes-vous ?
Nous recherchons un(e) candidat(e) qui a entre 4 et 6 ans d'expérience et qui devra pouvoir démontrer les compétences suivantes :
Maitrise des outils web (GA, BigQuery, Content Square...)
Esprit analytique développé, capacité de synthèse et capacité à capacité à prendre du recul
Bonne compréhension des enjeux business et orientation vers les résultats
Capacité à gérer un projet et prioriser les tâches
Forte capacité de communication (à l'oral et à l'écrit)
Aptitude à collaborer dans un environnement complexe (beaucoup d'interlocuteurs avec lesquels construire des relations fortes)
Maitrise de la suite Office (Excel, Powerpoint)
La connaissance d'outils de data visualisation comme Tableau ou PowerBI est un plus
Anglais courant obligatoire. Parler italien est un plus.
Pourquoi nous rejoindre ?
Cette opportunité est l'occasion d'intégrer une équipe impliquée sur de multiple sujets
data et e-commerce . Vous évoluerez dans un contexte riche avec une grande diversité de
profils et de projets
qui vous permettra de découvrir beaucoup de facettes de l'industrie du luxe.
A travers ses collaborateurs, Kering s'engage en faveur de la diversité. Nous croyons que la diversité sous toutes ses formes - genre, âge, nationalité, culture, handicap, croyances religieuses et orientation sexuelle - enrichit le lieu de travail. Nos collaborateurs ont ainsi des opportunités pour exprimer leurs talents, à la fois individuellement et collectivement, et cela contribue à renforcer notre capacité d'adaptation à un monde en mutation. En tant qu'employeur de l'égalité des chances, nous accueillons et considérons les candidatures de tous les candidats qualifiés, indépendamment de leurs antécédents.
Kering Digital Data intelligence department has been created to launch a data strategy and provide business intelligence dashboards, deep diving into data analysis and AI models. The department includes the following teams: Data Analytics, AI factory, DSML platform, Digital BI and a hub based in China dedicated to Asian markets.
More specifically, the Data Analytics team covers a prioritized portfolio of analyses for multiple stakeholders, both at Corporate and in the Houses.
We are currently looking for a Senior Web Analyst to join our dynamic team based in Paris.
Your opportunity
As senior web analyst, you will ensure web data tracking, monitoring and analysis for our stakeholders in order to enrich business knowledge and levers to understand and to impact performance.
You will especially work with ecommerce (digital performance, conversion rate optimization, contactability...), media and privacy teams.
How you will contribute
You will coordinate teams to ensure web data tracking and quality: Tracking plan / Tracking debug before and after production releases / Regressions and tracking quality monitoring
You will contribute to the design and implementation of key tools (dashboards etc) to monitor digital performance: you will be the owner and the key stakeholder of our Google web solutions (GA, GTM...) for Kering Corporate and the Maisons. You will also lead the relationships with other web partners (Seenaptic...).
You will conduct analyses to deepen digital performance understanding and define the levers to activate to generate business impact (on conversion rate optimization for instance)
You will ensure, with our experts and our partners, the privacy rules conformity of our Maisons and corporate websites
You will create strong relationships with your business stakeholders to understand deeply their work and identify opportunities of optimization
You will animate an ecommerce business analysts community (including people from Maisons and Kering corporate)
You will collaborate with senior data analyst from the Data Analytics Team and Data Intelligence Team and actively contribute to an analysts community
You will be integrated to the Data intelligence team and rely on the multiple skills and tools available in the team
Who you are
We are looking for a candidate who should have experience or skills in the following domains:
Proficient with web tools (GA, Content Square, BigQuery...)
Strong analytical skills, synthesis capacity and ability to stand back
Strong business acumen and results oriented mindset
Project management and tasks prioritization
Good communication skills (written and verbal)
Ability to collaborate in a complex environment (strong relations to build with multiple stakeholders)
Proficient with Excel and Powerpoint
Knowledge of data visualization solutions (such as Tableau or PowerBI) is a plus
English - spoken and written skills are mandatory / Spoken Italian is a plus
Why work with us?
Our team is committed to building a diverse workforce. We believe people in all their diversity – gender, age, nationality, culture, neurodiversity, religious beliefs and sexual orientation – are the key to solve the complex data analytics projects we are working on.
Kering is committed to diversity and inclusion and to providing equal opportunities in employment. We believe diversity in all its forms – disability, age, color, ancestry, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, religion – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Regular
Start Date
Schedule
Full time
Organization
Kering SA
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A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735 as well as Kering Eyewear and Kering Beauté.
By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: "Empowering Imagination". In 2022, Kering had over 47,000 employees and revenue of €20.4 billion.
Join us to shape the Luxury of tomorrow with us.
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